The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Craft / Use of Technology
The Sending Machine
Agency: Publicis Sapient / London
Client: First Love Foundation Category: Craft / Use of Technology
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Use of Technology
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Craft / Use of Technology
A.I. Love
Agency: MullenLowe / Singapore
Client: Unilever (Closeup) Category: Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Agency:
We Believers / New York
Client:
Burger King Mexico/Global
Title:
The Traffic Jam Whopper
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_066M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Publicis Sapient / London
Client:
First Love Foundation
Title:
The Sending Machine
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_067M
Award:
2020 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_068M
Award:
2020 Experiential & Immersive Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_069M
Award:
2020 Experiential & Immersive Merit Award
Agency:
BBDO / New York
Client:
Monica Lewinsky
Title:
@GoodnessBot
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_070M
Award:
2020 Experiential & Immersive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Craft / Use of Technology
Annual ID:
OS_EX20_071M