The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
For Seasons - composed by climate data
Agency: Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client: NDR Elbphilharmonie Orchester Category: Creative Use of Data / Storytelling
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Use of Data / Storytelling
AI Versus
Agency: Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine
Client: TV Rain Category: Creative Use of Data / Storytelling
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Creative Use of Data / Storytelling
adidas Boston Marathon Race Films
Agency: Grow / Norfolk + adidas / Portland
Client: adidas Running Category: Creative Use of Data / Storytelling
The Most Searched
Agency: Google Brand Studio / San Francisco
Client: Google Category: Creative Use of Data / Storytelling
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Creative Use of Data / Storytelling
The Decade Wrapped
Agency: Spotify In-House / New York
Client: Spotify Category: Creative Use of Data / Storytelling
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Creative Use of Data / Storytelling
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Creative Use of Data / Storytelling
The E.V.A. Initiative
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Creative Use of Data / Storytelling
Award:
2020 Creative Use of Data Best of Discipline Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_001G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
Jung von Matt AG / Hamburg + NDR Elbphilharmonie Orchester / Hamburg + Markenfilm CROSSING / Hamburg + Markenfilm SPACE / Hamburg
Client:
NDR Elbphilharmonie Orchester
Title:
For Seasons - composed by climate data
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_001G
Award:
2020 Creative Use of Data Gold Pencil
Agency:
FCB/SIX / Toronto
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_006G
Award:
2020 Creative Use of Data Silver Pencil
Agency:
Voskhod Creative Agency / Ekaterinburg, Russia + ISD Group / Kyiv, Ukraine
Client:
TV Rain
Title:
AI Versus
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_007S
Award:
2020 Creative Use of Data Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_008B
Award:
2020 Creative Use of Data Merit Award
Agency:
Grow / Norfolk + adidas / Portland
Client:
adidas Running
Title:
adidas Boston Marathon Race Films
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_020M
Award:
2020 Creative Use of Data Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
The Most Searched
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_021M
Award:
2020 Creative Use of Data Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_022M
Award:
2020 Creative Use of Data Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
The Decade Wrapped
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_023M
Award:
2020 Creative Use of Data Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_024M
Award:
2020 Creative Use of Data Merit Award
Agency:
72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client:
Tinder
Title:
Swipe Night
Category:
Creative Use of Data / Storytelling
Annual ID:
OS_CU20_025M