The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Design Expression
Agency: Google LLC / Mountain view
Client: Google Inc Category: Moving Image / Series
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client: Janssen Pharmaceuticals Category: Moving Image / Series
Signs Of Love
Agency: TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client: ANZ Bank Category: Out of Home / Series
AirPods Pro
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Client: Apple Category: Out of Home / Series
Absolut Street Trees
Agency: ( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client: Pernod Ricard México Category: Out of Home / Series
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Out of Home / Series
Award:
2020 Design Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
Design Expression
Category:
Moving Image / Series
Annual ID:
OS_DE20_185M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Annual ID:
OS_DE20_186M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Melbourne + Revolver/Will O'Rourke / Sydney + ANZ Bank / Melbourne
Client:
ANZ Bank
Title:
Signs Of Love
Category:
Out of Home / Series
Annual ID:
OS_DE20_153M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino
Client:
Apple
Title:
AirPods Pro
Category:
Out of Home / Series
Annual ID:
OS_DE20_154M
Award:
2020 Design Merit Award
Agency:
Carmesi / Gurgaon
Client:
Carmesi
Title:
The Period Girl
Category:
Out of Home / Series
Annual ID:
OS_DE20_155M
Award:
2020 Design Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Signature Searches
Category:
Out of Home / Series
Annual ID:
OS_DE20_156M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Out of Home / Series
Annual ID:
OS_DE20_157M
Award:
2020 Design Merit Award
Agency:
( anónimo ) / Mexico City + Pernod Ricard México / Mexico City
Client:
Pernod Ricard México
Title:
Absolut Street Trees
Category:
Out of Home / Series
Annual ID:
OS_DE20_158M