The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Underdogs
Agency: Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client: Apple Category: Use of Music / Original Music
Silence the Critics
Agency: MJZ / Los Angeles + MJZ / London + Mother / London
Client: IKEA Category: Use of Music / Original Music
Bertha Benz: The Journey That Changed Everything
Agency: antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client: Mercedes-Benz AG Category: Use of Music / Original Music
Enjoy Electric - EQC x The Weeknd
Agency: Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client: Mercedes-Benz AG Category: Use of Music / Original Music
NISSAN QASHQAI SOUND ODYSSEY
Agency: TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client: NISSAN EUROPE Category: Use of Music / Original Music
Back to School Essentials
Agency: BBDO / New York + Smuggler / New York
Client: Sandy Hook Promise Category: Use of Music / Original Music
Introducing iPhone 11
Agency: Apple / Cupertino + Somesuch / LA + Cosmo Street / LA + Framestore / LA
Client: Apple Category: Use of Music / Licensed / Adapted Music
Award:
2020 Moving Image Craft Merit Award
Agency:
Apple / Cupertino + Smuggler / LA + Work / LA + A52 / LA
Client:
Apple
Title:
The Underdogs
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_103M
Award:
2020 Moving Image Craft Merit Award
Agency:
MJZ / Los Angeles + MJZ / London + Mother / London
Client:
IKEA
Title:
Silence the Critics
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_104M
Award:
2020 Moving Image Craft Merit Award
Agency:
antoni garage / Berlin + Mercedes-Benz / Stuttgart + Anorak / Berlin
Client:
Mercedes-Benz AG
Title:
Bertha Benz: The Journey That Changed Everything
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_105M
Award:
2020 Moving Image Craft Merit Award
Agency:
Mercedes-Benz / Stuttgart + antoni garage GmbH / Berlin + Iconoclast Germany GmbH / Berlin + nhb Studios / Berlin
Client:
Mercedes-Benz AG
Title:
Enjoy Electric - EQC x The Weeknd
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_106M
Award:
2020 Moving Image Craft Merit Award
Agency:
TBWA\G1 / Boulogne Billancourt + TBWA\Else / Boulogne Billancourt + Moonwalk film / Paris
Client:
NISSAN EUROPE
Title:
NISSAN QASHQAI SOUND ODYSSEY
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_107M
Award:
2020 Moving Image Craft Merit Award
Agency:
BBDO / New York + Smuggler / New York
Client:
Sandy Hook Promise
Title:
Back to School Essentials
Category:
Use of Music / Original Music
Annual ID:
OS_MI20_108M