The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Use of Music / Licensed / Adapted Music
Annual ID
OS_MI20_109M
About the Work
An iPhone goes through a hell of a lot each day. In ‘Introducing iPhone 11’ we experience all the bumps, bashes, spills and selfies that a phone experiences, while showcasing the design, spec and features of a new Apple device built to go through it all. Immersive macro cinematography, visceral sound design and a bespoke version of ‘Brazooka’ by NVDES, turn an average day into an action-packed adventure where iPhone 11 is the main character, and we’re riding shotgun.
2020 Awards
Total Points: 2
Merit
Credits
Client / Brand
Apple / Cupertino
Production Company
Somesuch / LA
Post Production Company
Cosmo Street / LA
Framestore / LA
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