The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Caobu Public Library Logo
Agency: Centre Design / Zhongshan City, Guangdong Province
Client: Caobu Public Library Category: Branding / Logo
Museum of Thousands of Names
Agency: DADADA Studio / Rosencrantz & Guildenstern
Client: Warsaw Ghetto Museum Category: Branding / Logo
CES Case Study
Agency: Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client: Verizon Category: Branding / Corporate Communications
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Corporate Communications
Guangzhou Contemporary Art Fair
Agency: another design / Guangzhou
Client: Guangzhou Sansan Culture Development Co., Ltd Category: Branding / Identity System
Urban League of Greater KC's 100th Anniversary
Agency: Barkley
Client: Urban League Category: Branding / Identity System
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client: United Sodas of America Category: Branding / Identity System
M.AD (Miami Ad School) Brand Identity
Agency: COLLINS + M.AD (Miami Ad School)
Client: M.AD (Miami Ad School) Category: Branding / Identity System
We Got You Baby
Agency: Droga5 / New York + Second Child / New York
Client: Kimberly-Clark/Huggies Category: Branding / Identity System
THE MOVEMENT ALPHABET
Agency: DUKE Advertising (Pty) Ltd / Cape Town
Client: MOTLEY CREW Category: Branding / Identity System
Jetlag Books Branding Identity System Design
Agency: L3 Branding / Beijing
Client: Jetlag Books Category: Branding / Identity System
Magic Canvas: Helping kids to express themselves
Agency: Magpie Studio / London + Magic Canvas / London
Client: Magic Canvas Category: Branding / Identity System
The City that Works By Design
Agency: Ogilvy / Chicago
Client: City of Chicago Category: Branding / Identity System
Macao Design Week 2020
Agency: UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao
Client: Macau Designers Association Category: Branding / Identity System
PeaceCamo
Agency: TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client: The Lebanese Army Category: Branding / Branded Item
Apple Music Brand Refresh
Agency: Apple / Los Angeles + Buck + Apple / Los Angeles
Client: Apple Category: Branding / Rebranding
Cadbury
Agency: Bulletproof / London
Client: Mondelez International - Cadbury Category: Branding / Rebranding
Try on the ARketing era
Agency: Pocket Rocket Agency / Minsk
Client: WANNA Category: Branding / Rebranding
Award:
2021 Design Merit Award
Agency:
Centre Design / Zhongshan City, Guangdong Province
Client:
Caobu Public Library
Title:
Caobu Public Library Logo
Category:
Branding / Logo
Annual ID:
OS_DE21_046M
Award:
2021 Design Merit Award
Agency:
DADADA Studio / Rosencrantz & Guildenstern
Client:
Warsaw Ghetto Museum
Title:
Museum of Thousands of Names
Category:
Branding / Logo
Annual ID:
OS_DE21_047M
Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client:
Verizon
Title:
CES Case Study
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_065M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_066M
Award:
2021 Design Merit Award
Agency:
another design / Guangzhou
Client:
Guangzhou Sansan Culture Development Co., Ltd
Title:
Guangzhou Contemporary Art Fair
Category:
Branding / Identity System
Annual ID:
OS_DE21_049M
Award:
2021 Design Merit Award
Agency:
Barkley
Client:
Urban League
Title:
Urban League of Greater KC's 100th Anniversary
Category:
Branding / Identity System
Annual ID:
OS_DE21_050M
Award:
2021 Design Merit Award
Agency:
CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Branding / Identity System
Annual ID:
OS_DE21_051M
Award:
2021 Design Merit Award
Agency:
COLLINS + M.AD (Miami Ad School)
Client:
M.AD (Miami Ad School)
Title:
M.AD (Miami Ad School) Brand Identity
Category:
Branding / Identity System
Annual ID:
OS_DE21_052M
Award:
2021 Design Merit Award
Agency:
Droga5 / New York + Second Child / New York
Client:
Kimberly-Clark/Huggies
Title:
We Got You Baby
Category:
Branding / Identity System
Annual ID:
OS_DE21_053M
Award:
2021 Design Merit Award
Agency:
DUKE Advertising (Pty) Ltd / Cape Town
Client:
MOTLEY CREW
Title:
THE MOVEMENT ALPHABET
Category:
Branding / Identity System
Annual ID:
OS_DE21_054M
Award:
2021 Design Merit Award
Agency:
L3 Branding / Beijing
Client:
Jetlag Books
Title:
Jetlag Books Branding Identity System Design
Category:
Branding / Identity System
Annual ID:
OS_DE21_055M
Award:
2021 Design Merit Award
Agency:
Magpie Studio / London + Magic Canvas / London
Client:
Magic Canvas
Title:
Magic Canvas: Helping kids to express themselves
Category:
Branding / Identity System
Annual ID:
OS_DE21_056M
Award:
2021 Design Merit Award
Agency:
Ogilvy / Chicago
Client:
City of Chicago
Title:
The City that Works By Design
Category:
Branding / Identity System
Annual ID:
OS_DE21_057M
Award:
2021 Design Merit Award
Agency:
Superunion / London
Client:
Clear Mobile
Title:
Clear Mobile
Category:
Branding / Identity System
Annual ID:
OS_DE21_058M
Award:
2021 Design Merit Award
Agency:
UNTITLED MACAO / Macao + Au Chon Hin / Macao + MIRAGE VISUALS / Macao + SUMMER Ha / Macao
Client:
Macau Designers Association
Title:
Macao Design Week 2020
Category:
Branding / Identity System
Annual ID:
OS_DE21_059M
Award:
2021 Design Merit Award
Agency:
TBWA\RAAD / Dubai + Wonderful Productions / Beirut
Client:
The Lebanese Army
Title:
PeaceCamo
Category:
Branding / Branded Item
Annual ID:
OS_DE21_048M
Award:
2021 Design Merit Award
Agency:
Apple / Los Angeles + Buck + Apple / Los Angeles
Client:
Apple
Title:
Apple Music Brand Refresh
Category:
Branding / Rebranding
Annual ID:
OS_DE21_060M
Award:
2021 Design Merit Award
Agency:
Bulletproof / London
Client:
Mondelez International - Cadbury
Title:
Cadbury
Category:
Branding / Rebranding
Annual ID:
OS_DE21_061M
Award:
2021 Design Merit Award
Agency:
Mother Design / New York
Client:
Tripadvisor
Title:
Tripadvisor
Category:
Branding / Rebranding
Annual ID:
OS_DE21_063M