The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Branding / Corporate Communications
Annual ID
OS_DE21_065M
About the Work
How we work, how we live, how we learn, how we experience the world. This year everything went online, and for CES 2021—the first virtual CES—Verizon wanted to bring the network to life as it had never been seen before.
Inspired by the melding of humanity and technology, we created a new visual language for connectivity out of 5G data. We used inputs of cities, traffic, telemedicine, classroom learning, and live events, and reimagined them through a two hour mixed media event, livestreamed to millions and filmed in one take on an XR stage in Los Angeles.
We paired these with AR elements like the Apollo 11 command module, took the audience to the 50-yard line of an XR football field, and experimented with emerging technologies on a massive scale—all to create a groundbreaking keynote evoking the possibility of 5G technology on tech’s biggest stage.
Inspired by the melding of humanity and technology, we created a new visual language for connectivity out of 5G data. We used inputs of cities, traffic, telemedicine, classroom learning, and live events, and reimagined them through a two hour mixed media event, livestreamed to millions and filmed in one take on an XR stage in Los Angeles.
We paired these with AR elements like the Apollo 11 command module, took the audience to the 50-yard line of an XR football field, and experimented with emerging technologies on a massive scale—all to create a groundbreaking keynote evoking the possibility of 5G technology on tech’s biggest stage.
2021 Awards
Total Points: 3
Merit
Credits
Internal / In-House Agency
Verizon Creative Marketing / New York
Client / Brand
Verizon / New York
Post Production Company
The Mill / New York
Associate Creative Director
Adam Rozanski
Ian Going
Matthew Brant
Chief Creative Officer
Andrew McKechnie
Chief Marketing Officer
Diego Scotti
Creative Director
Carl Addy
Martin Martinez Virginillo
Director
James Merryman
Executive Creative Director
Marc Sobier
Executive Producer
Georgina Castle
Rob Mackler
Winslow Dennis
Zu Al-Kadiri
Producer
Ed Smith
Jocelyn Birsch
Senior Producer
Jack Williams
James Chang
Jose Diaz
Marieme Sall
Scott Welch
Associate Account Director
Jacqueline Dion
Associate Producer
Chanelle Larios
Head of Business Affairs
Debra Horvath
Head of Content
Ian Bearce
Managing Director, Integrated Production
Rob Beck
Project Manager
Kelly Lutz
Technical Artist
Hannah Schilsky
Technical Lead
Martin Thelwell
VP, Creative Marketing & Operations
Mike Wente
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