The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hunted
Agency: Electronic Arts + Motive Studios + Lucasfilm LTD
Client: Star Wars: Squadrons Category: Animation / Single
The whole working-from-home thing
Agency: Apple + SMUGGLER + Work Editorial + a52
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client: Essity Bodyform/Libresse Category: Direction / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
The Parents
Agency: Forsman & Bodenfors / Göteborg
Client: Volvo Car Corporation Category: Editing / Single
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Casting
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Writing / Single
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises Category: Writing / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client: Nike Category: Writing / Single
Fantastic Voyage
Agency: 72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client: Adobe Photoshop Category: Visual Effects / Single
Upstream
Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client: Toyota Motor Corporation / Toyota Motor North America Category: Visual Effects / Single
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Electronic Arts + Motive Studios + Lucasfilm LTD
Client:
Star Wars: Squadrons
Title:
Hunted
Category:
Animation / Single
Annual ID:
OS_MI21_021S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Apple + SMUGGLER + Work Editorial + a52
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_MI21_035S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Direction / Single
Annual ID:
OS_MI21_003S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo
Client:
Toyota Motor Corporation / Toyota Motor North America
Title:
Upstream
Category:
Cinematography / Single
Annual ID:
OS_MI21_018S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Forsman & Bodenfors / Göteborg
Client:
Volvo Car Corporation
Title:
The Parents
Category:
Editing / Single
Annual ID:
OS_MI21_015S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Annual ID:
OS_MI21_032S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Writing / Single
Annual ID:
OS_MI21_007S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Writing / Single
Annual ID:
OS_MI21_008S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
Wieden+Kennedy / Portland + Pulse Films + a52 + Joint Editorial
Client:
Nike
Title:
You Can't Stop Us
Category:
Writing / Single
Annual ID:
OS_MI21_009S
Award:
2021 Moving Image Craft Silver Pencil
Agency:
72andSunny / Los Angeles + Partizan + Work Editorial + Mathematic
Client:
Adobe Photoshop
Title:
Fantastic Voyage
Category:
Visual Effects / Single
Annual ID:
OS_MI21_026S