The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Momentous Moments of Max and Maxine
Agency: Area 23, An FCB Health Network Company / New York + HORNET / New York
Client: Lilly/Cyramza Category: Film / Pharma
Sperm Positive: The Baby That Changed HIV
Agency: DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client: New Zealand AIDS Foundation, Body Positive, Positive Women Category: Innovation & Transformation / Innovation in Health & Wellness
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Innovation & Transformation / Innovation in Health & Wellness
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Innovation & Transformation / Innovation in Health & Wellness
The Care Salon
Agency: Public Inc. / Toronto
Client: The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO) Category: Innovation & Transformation / Innovation in Health & Wellness
Lino's New Life
Agency: Saatchi & Saatchi / Rome
Client: FATER / Pampers Category: Innovation & Transformation / Innovation in Health & Wellness
The Purple Hive Project
Agency: Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client: Bega B-Honey Category: Innovation & Transformation / Innovation in Health & Wellness
Make Time
Agency: TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg
Client: 1000 Women Trust Category: Digital / Web & Mobile
Veryvell
Agency: Rethink / Toronto + Truss Beverages / Toronto
Client: Truss Beverages Category: Branding
Strike Out Cancer
Agency: Pages BBDO / Santo Domingo
Client: Sirena Category: Experiential / Immersive / Events
JUST A WALL
Agency: ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client: Innocence en danger Category: Experiential / Immersive / Events
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies Category: Experiential / Immersive / Events
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Experiential / Immersive / Events
Canyon of Heroes
Agency: Alto / New York + Montefiore-Einstein / New York
Client: Montefiore-Einstein Category: Out of Home / Health & Wellness
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Out of Home / Health & Wellness
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Out of Home / Health & Wellness
If you're outdoors you need to protect yourself.
Agency: McCann / Lima + Orange 360 / Lima + Craft / Lima
Client: League Against Cancer Peru Category: Out of Home / Health & Wellness
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Digital / Social Media
FaceTouchers
Agency: Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client: Snap Inc. Category: Digital / Social Media
Undercover Avatar
Agency: Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Digital / Social Media
ASD: Rockin’ the Spectrum
Agency: Edelman Canada / Toronto + Pirate / Toronto
Client: Jake's House Category: Public Relations
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Public Relations
Dance 10.000
Agency: Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client: Generation Pep Category: Public Relations
INVISIBLE WOMEN
Agency: SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE
Client: RÈGLES ÉLÉMENTAIRES Category: Public Relations
The Betika Christmas Miracle
Agency: Betika / Nairobi + 2.4 Films / Nairobi
Client: Betika Category: Digital / Use of Technology
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Digital / Use of Technology
See Green
Agency: Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin
Client: Irish Rugby Football Union Category: Digital / Use of Technology
Kiddi World
Agency: VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client: Sanofi / Pharmaton Kiddi Category: Digital / Use of Technology
THE CHEERING BANDAGE CAMPAIGN
Agency: INNOCEAN / Seoul + Facebook Korea / Seoul
Client: Facebook Korea / The Cheering Bandage Category: Innovation & Transformation / Innovation in Lockdown
Blood Drive Thru
Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá
Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
The Prescription Paper Pill Bottle
Agency: Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client: Tikkun Olam Makers: TOM Category: Packaging
Cover Our Community
Agency: Chemistry / Atlanta
Client: Big Facts Small Acts Category: Direct Marketing
Seize The Awkward
Agency: Droga5 / New York + Ad Council / New York
Client: Ad Council Category: Direct Marketing
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Direct Marketing
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Direct Marketing
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Direct Marketing
WHAT YOU REALLY DONATE
Agency: Pages BBDO / Santo Domingo
Client: Sanar Una Nacion Category: Direct Marketing
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Branded Content
Trapped
Agency: Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client: Insmed Incorporated/NTMFacts.com Category: Branded Content
The world's most precious diamond
Agency: BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris
Client: Against Breast Cancer Category: Branded Content
Trojan & Chill
Agency: Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto
Client: Trojan Canada Category: Branded Content
#TheArtofSelf-Care
Agency: Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo
Client: Unilever / Dove Category: Branded Content
SevenPM
Agency: Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York
Client: Montefiore-Einstein Category: Film / Health & Wellness
Safely Feel The Real World
Agency: Amber China / Shanghai + PAFASSION LAB / Shanghai
Client: Durex Category: Film / Health & Wellness
Whatever It Takes
Agency: AMV BBDO / London
Client: Macmillan Cancer Support Category: Film / Health & Wellness
The Little brats
Agency: Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal
Client: Montreal Children's Hospital Foundation Category: Film / Health & Wellness
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + HORNET / New York
Client:
Lilly/Cyramza
Title:
The Momentous Moments of Max and Maxine
Category:
Film / Pharma
Annual ID:
OS_HW21_054M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
DDB Aotearoa New Zealand / Auckland + Body Positive Inc / Auckland + New Zealand AIDS Foundation / Auckland + Positive Women / Auckland
Client:
New Zealand AIDS Foundation, Body Positive, Positive Women
Title:
Sperm Positive: The Baby That Changed HIV
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_075M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_076M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_077M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Public Inc. / Toronto
Client:
The African and Caribbean Council on HIV/AIDS in Ontario (ACCHO)
Title:
The Care Salon
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_078M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi / Rome
Client:
FATER / Pampers
Title:
Lino's New Life
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_079M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Thinkerbell / Melbourne + Vimana / Melbourne + Xailient / Sydney + Honest Fox / Melbourne
Client:
Bega B-Honey
Title:
The Purple Hive Project
Category:
Innovation & Transformation / Innovation in Health & Wellness
Annual ID:
OS_HW21_080M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
TBWA Hunt Lascaris / Johannesburg + Fort / Johannesburg + PHD / Johannesburg + Magna / Johannesburg
Client:
1000 Women Trust
Title:
Make Time
Category:
Digital / Web & Mobile
Annual ID:
OS_HW21_056M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Rethink / Toronto + Truss Beverages / Toronto
Client:
Truss Beverages
Title:
Veryvell
Category:
Branding
Annual ID:
OS_HW21_040M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Pages BBDO / Santo Domingo
Client:
Sirena
Title:
Strike Out Cancer
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_034M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
ROSA PARIS + Schmooze / Paris + SOVAGE / Paris
Client:
Innocence en danger
Title:
JUST A WALL
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_035M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_036M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Experiential / Immersive / Events
Annual ID:
OS_HW21_037M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Alto / New York + Montefiore-Einstein / New York
Client:
Montefiore-Einstein
Title:
Canyon of Heroes
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_064M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_065M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_066M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
McCann / Lima + Orange 360 / Lima + Craft / Lima
Client:
League Against Cancer Peru
Title:
If you're outdoors you need to protect yourself.
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_067M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Digital / Social Media
Annual ID:
OS_HW21_057M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Saigon
Client:
Snap Inc.
Title:
FaceTouchers
Category:
Digital / Social Media
Annual ID:
OS_HW21_058M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Havas Sports & Entertainment / Puteaux + L'Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Digital / Social Media
Annual ID:
OS_HW21_059M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Essity Bodyform/Libresse
Title:
#wombstories
Category:
Public Relations
Annual ID:
OS_HW21_068M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Edelman Canada / Toronto + Pirate / Toronto
Client:
Jake's House
Title:
ASD: Rockin’ the Spectrum
Category:
Public Relations
Annual ID:
OS_HW21_069M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Public Relations
Annual ID:
OS_HW21_070M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Forsman & Bodenfors / Göteborg + The Producers / Stockholm
Client:
Generation Pep
Title:
Dance 10.000
Category:
Public Relations
Annual ID:
OS_HW21_071M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
SERVICEPLAN / COURBEVOIE + TRINITY FILMS / COURBEVOIE
Client:
RÈGLES ÉLÉMENTAIRES
Title:
INVISIBLE WOMEN
Category:
Public Relations
Annual ID:
OS_HW21_072M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Betika / Nairobi + 2.4 Films / Nairobi
Client:
Betika
Title:
The Betika Christmas Miracle
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_060M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Pakistan / Islamabad
Client:
Telenor Pakistan
Title:
Naming the invisible by Digital Birth Registration
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_061M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Irish Rugby Football Union / Dublin
Client:
Irish Rugby Football Union
Title:
See Green
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_062M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
VMLY&R Mexico / Mexico City + Sanofi + MediaMonks
Client:
Sanofi / Pharmaton Kiddi
Title:
Kiddi World
Category:
Digital / Use of Technology
Annual ID:
OS_HW21_063M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
INNOCEAN / Seoul + Facebook Korea / Seoul
Client:
Facebook Korea / The Cheering Bandage
Title:
THE CHEERING BANDAGE CAMPAIGN
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_HW21_081M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá
Client:
Chevrolet
Title:
Blood Drive Thru
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_HW21_082M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Saatchi & Saatchi Wellness / New York + Pixel Farm / Minneapolis
Client:
Tikkun Olam Makers: TOM
Title:
The Prescription Paper Pill Bottle
Category:
Packaging
Annual ID:
OS_HW21_041M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Barcelona
Client:
CINFA
Title:
Handwashing Wrapping Paper
Category:
Products
Annual ID:
OS_HW21_038M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Wunderman Thompson / Paris + Ecox / Paris
Client:
Ecox
Title:
Emergency Bikes
Category:
Products
Annual ID:
OS_HW21_039M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Chemistry / Atlanta
Client:
Big Facts Small Acts
Title:
Cover Our Community
Category:
Direct Marketing
Annual ID:
OS_HW21_042M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Droga5 / New York + Ad Council / New York
Client:
Ad Council
Title:
Seize The Awkward
Category:
Direct Marketing
Annual ID:
OS_HW21_043M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Direct Marketing
Annual ID:
OS_HW21_044M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Colombia / Bogotá + Darko Films / Quito
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Direct Marketing
Annual ID:
OS_HW21_045M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy / Shanghai + Nono Studio + Visionmax
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Direct Marketing
Annual ID:
OS_HW21_046M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Pages BBDO / Santo Domingo
Client:
Sanar Una Nacion
Title:
WHAT YOU REALLY DONATE
Category:
Direct Marketing
Annual ID:
OS_HW21_047M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Essity Tena
Title:
Ageless
Category:
Integrated Campaign
Annual ID:
OS_HW21_074M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Branded Content
Annual ID:
OS_HW21_029M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Insmed Incorporated / Bridgewater, NJ, USA + Jamute / Sao Paulo, Brazil + Passion Pictures / London
Client:
Insmed Incorporated/NTMFacts.com
Title:
Trapped
Category:
Branded Content
Annual ID:
OS_HW21_030M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
BETC / Paris + Studio Digital BETC / Paris + Sizzer / Amsterdam + Quad Stories / Paris
Client:
Against Breast Cancer
Title:
The world's most precious diamond
Category:
Branded Content
Annual ID:
OS_HW21_031M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Forsman & Bodenfors / Toronto + Eggplant Music + Sound / Toronto + The Vanity / Toronto
Client:
Trojan Canada
Title:
Trojan & Chill
Category:
Branded Content
Annual ID:
OS_HW21_032M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Tech and Soul / São Paulo + Hefty / São Paulo + Boiler / São Paulo + Masp - Museu de Arte de São Paulo / São Paulo
Client:
Unilever / Dove
Title:
#TheArtofSelf-Care
Category:
Branded Content
Annual ID:
OS_HW21_033M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Alto / New York + Montefiore-Einstein / New York + Cartel / Los Angeles + SMUGGLER / New York
Client:
Montefiore-Einstein
Title:
SevenPM
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_048M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Amber China / Shanghai + PAFASSION LAB / Shanghai
Client:
Durex
Title:
Safely Feel The Real World
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_049M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
AMV BBDO / London
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_050M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Cossette / Montreal + Cult Nation / Montreal + 4ZERO1 / Montreal
Client:
Montreal Children's Hospital Foundation
Title:
The Little brats
Category:
Film / Health & Wellness
Annual ID:
OS_HW21_051M
