The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
#UNHATEWOMEN
Agency: fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client: Terre des Femmes Category: Online-only Video / Pre-Roll - Series
The last Horoscope
Agency: GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client: WhatsApp Inc. Category: Craft / Data-Driven Personalization
#NotJustACadburyAd
Agency: Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client: Mondelez Category: Craft / Data-Driven Personalization
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: Craft / Data-Driven Personalization
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Visual & Audio Craft / Animation
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Craft / Use of Technology
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
CES Case Study
Agency: Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client: Verizon Category: Branding / Corporate Communications
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN Category: Branding / Corporate Communications
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client: Save One Person Category: Livestream
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Livestream
Adobe Creativity Tour
Agency: Adobe + Live Nation
Client: Adobe Category: Innovation & Transformation / Innovation in Lockdown
"Inside the Boys" XR + Main Title
Agency: Aggressive / Ridgewood
Client: Amazon Prime Category: Innovation & Transformation / Innovation in Lockdown
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik Category: Innovation & Transformation / Innovation in Lockdown
MASK ID
Agency: INNOCEAN / Seoul + Planit Production / Seoul
Client: Dal.komm Coffee X the Ministry of Health and Welfare Category: Innovation & Transformation / Innovation in Lockdown
Swintopia
Agency: Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client: Swinburne University of Technology Category: Innovation & Transformation / Innovation in Lockdown
Robin Hood Flour
Agency: Leo Burnett / Toronto + The J.M. Smucker Co. / Canada
Client: Robin Hood Category: Innovation & Transformation / Innovation in Lockdown
Relearn How to be Human
Agency: TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client: Brooklyn Film Festival Category: Innovation & Transformation / Innovation in Lockdown
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki
Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Twitter Dad
Agency: DAVID / Madrid + Twitter / Madrid
Client: Twitter Category: Social Post / Single
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada Category: Posters / Single
Disappearing Dracula
Agency: Wunderman Thompson / Perth
Client: West Australian Ballet Category: Posters / Single
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang Category: Craft / Printing & Paper Craft
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker Category: Non-traditional & Guerrilla Marketing
The eye opening test
Agency: BETC / Paris + General Pop / Paris
Client: Droit de regard Category: Non-traditional & Guerrilla Marketing
The Booster Tag
Agency: CHE Proximity / Australia + RACV + Guilty + TAC
Client: RACV Category: Non-traditional & Guerrilla Marketing
Bigger Picture
Agency: DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client: Budweiser Category: Non-traditional & Guerrilla Marketing
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Non-traditional & Guerrilla Marketing
Magnolia
Agency: Ogilvy / New York + Open Mind / New York
Client: Gerber Category: Non-traditional & Guerrilla Marketing
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns
Client: Girl Up Category: Non-traditional & Guerrilla Marketing
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Non-traditional & Guerrilla Marketing
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Non-traditional & Guerrilla Marketing
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Innovation & Transformation / Innovation in Lockdown
Voices of Brussels
Agency: mortierbrigade / Brussels
Client: Brussels Public Transport Category: Innovation & Transformation / Innovation in Lockdown
Missing Sounds of New York
Agency: Mother / New York
Client: The New York Public Library Category: Innovation & Transformation / Innovation in Lockdown
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Brand Partnerships
One Team
Agency: DAVID / Miami + DAVID / Buenos Aires
Client: Budweiser Category: Brand Partnerships
The Vitals: True Nurse Stories
Agency: Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client: Allegheny Health Network Category: Brand Partnerships
#WorldUpsideDown
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client: Royal National Institute of Blind People (RNIB) Category: Brand Partnerships
#WouldYouHireTrump
Agency: American Meme / Los Angeles + Win America Back...PAC / Los Angeles
Client: Win America Back PAC Category: Low Budget / Under 50K Budget
Reflection
Agency: lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal
Client: Société de sauvetage / Lifesaving Society Category: Low Budget / Under 50K Budget
Lonely Valentine Specials
Agency: Memac Ogilvy / Dubai
Client: YUM RESTAURANTS INTERNATIONAL - KFC Category: Low Budget / Under 50K Budget
Award:
2021 Interactive & Online Merit Award
Agency:
fischerAppelt / Philipp und Keuntje + IT'S US MEDIA / Berlin + MOKOH MUSIC / Berlin + STUDIO MOVIE MAGIC / Berlin
Client:
Terre des Femmes
Title:
#UNHATEWOMEN
Category:
Online-only Video / Pre-Roll - Series
Annual ID:
OS_IN21_044M
Award:
2021 Direct Marketing Merit Award
Agency:
GUT Agency / Miami + WhatsApp / Menlo Park + Unicorns & Unicorns
Client:
WhatsApp Inc.
Title:
The last Horoscope
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_111M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy / Mumbai + Wavemaker / Mumbai + Delta X / Bangalore + Country Boyz Films / Mumbai
Client:
Mondelez
Title:
#NotJustACadburyAd
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_112M
Award:
2021 Direct Marketing Merit Award
Agency:
Rethink + Kraft Heinz Canada / Toronto
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Annual ID:
OS_DM21_113M
Award:
2021 Digital Craft Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Visual & Audio Craft / Animation
Annual ID:
OS_DC21_031M
Award:
2021 Branded Entertainment Merit Award
Agency:
Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_079M
Award:
2021 Branded Entertainment Merit Award
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_BE21_080M
Award:
2021 Design Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client:
Verizon
Title:
CES Case Study
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_065M
Award:
2021 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
CN
Title:
CN100 Commemorative Book
Category:
Branding / Corporate Communications
Annual ID:
OS_DE21_066M
Award:
2021 Social Media Merit Award
Agency:
BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Annual ID:
OS_SM21_067M
Award:
2021 Social Media Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Livestream
Annual ID:
OS_SM21_068M
Award:
2021 Social Media Merit Award
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Livestream
Annual ID:
OS_SM21_069M
Award:
2021 Social Media Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Livestream
Annual ID:
OS_SM21_070M
Award:
2021 Design Merit Award
Agency:
Adobe + Live Nation
Client:
Adobe
Title:
Adobe Creativity Tour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_187M
Award:
2021 Design Merit Award
Agency:
Aggressive / Ridgewood
Client:
Amazon Prime
Title:
"Inside the Boys" XR + Main Title
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_188M
Award:
2021 Design Merit Award
Agency:
Forsman & Bodenfors / Göteborg
Client:
Västtrafik
Title:
No Douche Bag
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_189M
Award:
2021 Design Merit Award
Agency:
INNOCEAN / Seoul + Planit Production / Seoul
Client:
Dal.komm Coffee X the Ministry of Health and Welfare
Title:
MASK ID
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_190M
Award:
2021 Design Merit Award
Agency:
Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client:
Swinburne University of Technology
Title:
Swintopia
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_191M
Award:
2021 Design Merit Award
Agency:
Leo Burnett / Toronto + The J.M. Smucker Co. / Canada
Client:
Robin Hood
Title:
Robin Hood Flour
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_192M
Award:
2021 Design Merit Award
Agency:
TBWA\Chiat\Day / New York + Brooklyn Film Festival / Brooklyn + Design by Disruption / New York + Mackcut / New York
Client:
Brooklyn Film Festival
Title:
Relearn How to be Human
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_193M
Award:
2021 Design Merit Award
Agency:
TBWA\Helsinki / Helsinki
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_194M
Award:
2021 Social Media Merit Award
Agency:
DAVID / Madrid + Twitter / Madrid
Client:
Twitter
Title:
Twitter Dad
Category:
Social Post / Single
Annual ID:
OS_SM21_053M
Award:
2021 Social Media Merit Award
Agency:
Marcel Worldwide
Client:
Netflix
Title:
Boom Popcorn
Category:
Social Post / Single
Annual ID:
OS_SM21_054M
Award:
2021 Print Merit Award
Agency:
Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Single
Annual ID:
OS_PT21_039M
Award:
2021 Print Merit Award
Agency:
Wunderman Thompson / Perth
Client:
West Australian Ballet
Title:
Disappearing Dracula
Category:
Posters / Single
Annual ID:
OS_PT21_040M
Award:
2021 Design Merit Award
Agency:
Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Craft / Printing & Paper Craft
Annual ID:
OS_DE21_184M
Award:
2021 Direct Marketing Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_089M
Award:
2021 Direct Marketing Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Droit de regard
Title:
The eye opening test
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_090M
Award:
2021 Direct Marketing Merit Award
Agency:
CHE Proximity / Australia + RACV + Guilty + TAC
Client:
RACV
Title:
The Booster Tag
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_091M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / Miami + 1stAveMachine / Santa Monica + draftLine / New York
Client:
Budweiser
Title:
Bigger Picture
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_092M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York
Client:
Burger King
Title:
King Stairs
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_093M
Award:
2021 Direct Marketing Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_094M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy / New York + Open Mind / New York
Client:
Gerber
Title:
Magnolia
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_095M
Award:
2021 Direct Marketing Merit Award
Agency:
Ogilvy UK / London + BrotherTV / Great Guns
Client:
Girl Up
Title:
Today We Rise
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_096M
Award:
2021 Direct Marketing Merit Award
Agency:
Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client:
Renault
Title:
Village Electrique
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_097M
Award:
2021 Direct Marketing Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_098M
Award:
2021 Radio & Audio Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_058M
Award:
2021 Radio & Audio Merit Award
Agency:
mortierbrigade / Brussels
Client:
Brussels Public Transport
Title:
Voices of Brussels
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_059M
Award:
2021 Radio & Audio Merit Award
Agency:
Mother / New York
Client:
The New York Public Library
Title:
Missing Sounds of New York
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_RA21_060M
Award:
2021 Public Relations Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Brand Partnerships
Annual ID:
OS_PR21_079M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Mars Petcare: Pedigree
Title:
Dogs on Zoom
Category:
Brand Partnerships
Annual ID:
OS_PR21_080M
Award:
2021 Public Relations Merit Award
Agency:
DAVID / Miami + DAVID / Buenos Aires
Client:
Budweiser
Title:
One Team
Category:
Brand Partnerships
Annual ID:
OS_PR21_081M
Award:
2021 Public Relations Merit Award
Agency:
Doner / Southfield + The Underground / Southfield + Marvel Entertainment / New York + Highmark Health / Pittsburgh
Client:
Allegheny Health Network
Title:
The Vitals: True Nurse Stories
Category:
Brand Partnerships
Annual ID:
OS_PR21_082M
Award:
2021 Public Relations Merit Award
Agency:
R/GA / Buenos Aires
Client:
Patagonia Brewery
Title:
Comunal Gin
Category:
Brand Partnerships
Annual ID:
OS_PR21_083M
Award:
2021 Public Relations Merit Award
Agency:
The&Partnership / London + Royal National Institute of Blind People (RNIB) / London
Client:
Royal National Institute of Blind People (RNIB)
Title:
#WorldUpsideDown
Category:
Brand Partnerships
Annual ID:
OS_PR21_084M
Award:
2021 Film Merit Award
Agency:
American Meme / Los Angeles + Win America Back...PAC / Los Angeles
Client:
Win America Back PAC
Title:
#WouldYouHireTrump
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_119M
Award:
2021 Film Merit Award
Agency:
BETC / Paris
Client:
Pornhub
Title:
Not my job film
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_120M
Award:
2021 Film Merit Award
Agency:
Grey / New York
Client:
States United
Title:
Gun Unboxing
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_121M
Award:
2021 Film Merit Award
Agency:
lg2 / Montreal + Société de sauvetage / Lifesaving Society / Montreal
Client:
Société de sauvetage / Lifesaving Society
Title:
Reflection
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_122M
Award:
2021 Film Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
YUM RESTAURANTS INTERNATIONAL - KFC
Title:
Lonely Valentine Specials
Category:
Low Budget / Under 50K Budget
Annual ID:
OS_FI21_123M
