The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client: Brown-Forman, Old Forester Category: Experiential / Virtual Events - Livestream
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events - Livestream
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's Category: Experiential / Virtual Events - Livestream
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events - Livestream
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Experiential / Live / In-Person Events
Award:
2021 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Experiential / Virtual Events - Pre-Recorded
Annual ID:
OS_BE21_066M
Award:
2021 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_062M
Award:
2021 Branded Entertainment Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_063M
Award:
2021 Branded Entertainment Merit Award
Agency:
VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago
Client:
Wendy's
Title:
Super Wendy's World
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_064M
Award:
2021 Branded Entertainment Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_065M