The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The whole working-from-home thing
Agency: Apple + SMUGGLER + a52 + Work Editorial
Client: Apple Category: Innovation & Transformation / Innovation in Lockdown
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu Category: Innovation & Transformation / Innovation in Lockdown
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client: Brown-Forman, Old Forester Category: Innovation & Transformation / Innovation in Lockdown
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Innovation & Transformation / Innovation in Lockdown
The ZXience Network
Agency: Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York
Client: adidas Originals Category: Innovation & Transformation / Innovation in Lockdown
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Audio
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House Category: Audio
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living Category: Audio
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Long Form Video / Single
Call Me Blood
Agency: Google Brand Studio / San Francisco
Client: Google Category: Long Form Video / Single
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc. Category: Long Form Video / Single
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple Category: Long Form Video / Single
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Long Form Video / Single
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Long Form Video / Single
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Innovation & Transformation / Innovation in Branded Entertainment
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Innovation & Transformation / Innovation in Branded Entertainment
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Innovation & Transformation / Innovation in Branded Entertainment
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Innovation & Transformation / Innovation in Branded Entertainment
''Underplayed'' Feature Length Documentary
Agency: Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto
Client: AB InBev / Bud Light Category: Full Length Video / Single or Series / Episodic
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client: MTN DEW Category: Full Length Video / Single or Series / Episodic
Changing Papa Culture Through Pop Culture with Dad
Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom
Client: Dove Men+Care Category: Full Length Video / Single or Series / Episodic
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola Category: Full Length Video / Single or Series / Episodic
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Project Dark Horse
Agency: R/GA / Shanghai
Client: Nike Category: Long Form Video / Series / Episodic
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company Category: Short Form Video / Single
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Short Form Video / Single
The Ultimate Safety Test
Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London
Client: Volvo Cars (Global) Category: Short Form Video / Single
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon Category: Short Form Video / Single
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Short Form Video / Single
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy Category: Short Form Video / Single
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Short Form Video / Single
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf Category: Short Form Video / Single
Voice Doodler
Agency: Ogilvy / Shanghai + Nono Studio + Visionmax
Client: Illuma, Wyeth Category: Mobile Apps
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Art Direction
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Art Direction
Starr Park
Agency: Biscuit Filmworks / Los Angeles + Revolver / Sydney
Client: Brawl Stars Category: Craft / Art Direction
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Art Direction
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Craft / Art Direction
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Craft / Art Direction
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz Category: Craft / Art Direction
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Craft / Art Direction
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Games
Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm
Client: The Swedish Heartchild Foundation Category: Music Videos
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google Category: Music Videos
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu Category: Music Videos
Award:
2021 Branded Entertainment Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE21_067M
Award:
2021 Branded Entertainment Merit Award
Agency:
Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_BE21_068M
Award:
2021 Branded Entertainment Merit Award
Agency:
Apple + SMUGGLER + a52 + Work Editorial
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_085M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_086M
Award:
2021 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_087M
Award:
2021 Branded Entertainment Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_088M
Award:
2021 Branded Entertainment Merit Award
Agency:
Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York
Client:
adidas Originals
Title:
The ZXience Network
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_089M
Award:
2021 Branded Entertainment Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_090M
Award:
2021 Branded Entertainment Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_091M
Award:
2021 Branded Entertainment Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_BE21_092M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Annual ID:
OS_BE21_056M
Award:
2021 Branded Entertainment Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Audio
Annual ID:
OS_BE21_057M
Award:
2021 Branded Entertainment Merit Award
Agency:
Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Audio
Annual ID:
OS_BE21_058M
Award:
2021 Branded Entertainment Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Long Form Video / Single
Annual ID:
OS_BE21_042M
Award:
2021 Branded Entertainment Merit Award
Agency:
Google Brand Studio / San Francisco
Client:
Google
Title:
Call Me Blood
Category:
Long Form Video / Single
Annual ID:
OS_BE21_043M
Award:
2021 Branded Entertainment Merit Award
Agency:
OREO + 360i / New York
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Long Form Video / Single
Annual ID:
OS_BE21_044M
Award:
2021 Branded Entertainment Merit Award
Agency:
SMUGGLER + Apple
Client:
Apple
Title:
The whole working-from-home thing
Category:
Long Form Video / Single
Annual ID:
OS_BE21_045M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Long Form Video / Single
Annual ID:
OS_BE21_046M
Award:
2021 Branded Entertainment Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Long Form Video / Single
Annual ID:
OS_BE21_047M
Award:
2021 Branded Entertainment Merit Award
Agency:
DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client:
Miller Lite
Title:
Cantenna
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS_BE21_081M
Award:
2021 Branded Entertainment Merit Award
Agency:
DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS_BE21_082M
Award:
2021 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client:
Renault
Title:
Village Electrique
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS_BE21_083M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS_BE21_084M
Award:
2021 Branded Entertainment Merit Award
Agency:
Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto
Client:
AB InBev / Bud Light
Title:
''Underplayed'' Feature Length Documentary
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_049M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client:
MTN DEW
Title:
Bob Ross
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_050M
Award:
2021 Branded Entertainment Merit Award
Agency:
Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom
Client:
Dove Men+Care
Title:
Changing Papa Culture Through Pop Culture with Dad
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_051M
Award:
2021 Branded Entertainment Merit Award
Agency:
WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client:
Coca-Cola
Title:
Black Santa
Category:
Full Length Video / Single or Series / Episodic
Annual ID:
OS_BE21_052M
Award:
2021 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Experiential / Virtual Events - Pre-Recorded
Annual ID:
OS_BE21_066M
Award:
2021 Branded Entertainment Merit Award
Agency:
R/GA / Shanghai
Client:
Nike
Title:
Project Dark Horse
Category:
Long Form Video / Series / Episodic
Annual ID:
OS_BE21_048M
Award:
2021 Branded Entertainment Merit Award
Agency:
72andSunny / Amsterdam
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Short Form Video / Single
Annual ID:
OS_BE21_033M
Award:
2021 Branded Entertainment Merit Award
Agency:
ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Short Form Video / Single
Annual ID:
OS_BE21_035M
Award:
2021 Branded Entertainment Merit Award
Agency:
Grey / London + Smuggler / London + Volvo Cars + Wildfire / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Short Form Video / Single
Annual ID:
OS_BE21_036M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client:
Savlon
Title:
The Artist
Category:
Short Form Video / Single
Annual ID:
OS_BE21_037M
Award:
2021 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Short Form Video / Single
Annual ID:
OS_BE21_038M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Annual ID:
OS_BE21_039M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Short Form Video / Single
Annual ID:
OS_BE21_040M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Short Form Video / Single
Annual ID:
OS_BE21_041M
Award:
2021 Branded Entertainment Merit Award
Agency:
Ogilvy / Shanghai + Nono Studio + Visionmax
Client:
Illuma, Wyeth
Title:
Voice Doodler
Category:
Mobile Apps
Annual ID:
OS_BE21_059M
Award:
2021 Branded Entertainment Merit Award
Agency:
Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Art Direction
Annual ID:
OS_BE21_070M
Award:
2021 Branded Entertainment Merit Award
Agency:
BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Art Direction
Annual ID:
OS_BE21_072M
Award:
2021 Branded Entertainment Merit Award
Agency:
Biscuit Filmworks / Los Angeles + Revolver / Sydney
Client:
Brawl Stars
Title:
Starr Park
Category:
Craft / Art Direction
Annual ID:
OS_BE21_073M
Award:
2021 Branded Entertainment Merit Award
Agency:
DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Annual ID:
OS_BE21_074M
Award:
2021 Branded Entertainment Merit Award
Agency:
Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Craft / Art Direction
Annual ID:
OS_BE21_075M
Award:
2021 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Craft / Art Direction
Annual ID:
OS_BE21_076M
Award:
2021 Branded Entertainment Merit Award
Agency:
Roof Studio + CRK / Switzerland
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Craft / Art Direction
Annual ID:
OS_BE21_077M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Craft / Art Direction
Annual ID:
OS_BE21_078M
Award:
2021 Branded Entertainment Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Games
Annual ID:
OS_BE21_060M
Award:
2021 Branded Entertainment Merit Award
Agency:
Abby Priest / Stockholm + New Land / Stockholm
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Music Videos
Annual ID:
OS_BE21_053M
Award:
2021 Branded Entertainment Merit Award
Agency:
BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client:
Google
Title:
Google Black-Owned Friday
Category:
Music Videos
Annual ID:
OS_BE21_054M
Award:
2021 Branded Entertainment Merit Award
Agency:
Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Music Videos
Annual ID:
OS_BE21_055M
