The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Travis Scott Meal
Agency: Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client: McDonald's Category: Single Country or Region / Consumer / Brand
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society Category: Creative Effectiveness / Non-Profit / Charity
Superb Owl
Agency: R/GA California / San Francisco
Client: Reddit Category: Creative Effectiveness / Consumer / Brand
You Can't Stop Sports
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Silver Pencil
Agency:
Wieden+Kennedy / New York + McDonald's + Travis Scott + The Narrative Group
Client:
McDonald's
Title:
The Travis Scott Meal
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_010S
Award:
2021 Creative Effectiveness Silver Pencil
Agency:
FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS_CE21_007S
Award:
2021 Creative Effectiveness Silver Pencil
Agency:
R/GA California / San Francisco
Client:
Reddit
Title:
Superb Owl
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_003S