The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Christmas Not War
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Single Region or Market / CSR
Plastic Fishing Tournament
Agency: We Believers / New York + StereoMonkey Studio + Primo + Relevant
Client: AB InBev / Corona Category: Creative Effectiveness / CSR
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Single Region or Market / Consumer / Brand
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas Not War
Category:
Single Region or Market / CSR
Annual ID:
OS23_CE007S
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Creative Effectiveness / CSR
Annual ID:
OS23_CE004S
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
We Believers / New York + StereoMonkey Studio + Primo + Relevant
Client:
AB InBev / Corona
Title:
Plastic Fishing Tournament
Category:
Creative Effectiveness / CSR
Annual ID:
OS23_CE005S