The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift Category: Physical Products
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian Category: Physical Products
Philly Series 5
Agency: GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client: Philadelphia Cream Cheese Category: Ecommerce
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk Category: Ecommerce
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
The Nomad Hotel by MINI
Agency: Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing
Client: MINI Category: Events / Stunts / Competitions / Live / In-Person
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Events / Stunts / Competitions / Live / In-Person
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / Live / In-Person
mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Events / Stunts / Competitions / Live / In-Person
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec Category: Events / Stunts / Competitions / Live / In-Person
Lots of Joy
Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine
Client: Walmart Category: Events / Stunts / Competitions / Live / In-Person
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Events / Stunts / Competitions / Live / In-Person
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix Category: Events / Stunts / Competitions / Live / In-Person
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Events / Stunts / Competitions / Live / In-Person
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Events / Stunts / Competitions / Live / In-Person
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Innovation & Transformation / Innovation in Lockdown
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Lockdown
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Events / Stunts / Competitions / Virtual - Livestream
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Brand Installations
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Brand Installations
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Brand Installations
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Brand Installations
IKEA imma Harajuku
Agency: Wieden+Kennedy / Tokyo + Aww Inc. / Tokyo + Maxilla / Tokyo
Client: IKEA Japan Category: Brand Installations
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Innovation & Transformation / Innovation in Experiential
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Innovation & Transformation / Innovation in Experiential
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Innovation & Transformation / Innovation in Experiential
Liferun
Agency: Wunderman Thompson / Seattle
Client: International Committee of the Red Cross Category: Innovation & Transformation / Innovation in Experiential
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
Second Life
Agency: Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client: IBM Category: Craft / Use of Technology
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Craft / Use of Technology
Augmented Archaeology
Agency: Ogilvy / Beijing
Client: Huawei Device Co., Ltd. Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Alone with Me
Agency: Spotify In-House
Client: Spotify Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Immersive Spaces
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Immersive Spaces
The Unseen Ballet
Agency: VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client: Dell Technologies Category: Immersive Spaces
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Customer Experience / CX
Award:
2021 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Products
Annual ID:
OS_EX21_063M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BBH / Singapore + Jack Morton Worldwide / Singapore
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Products
Annual ID:
OS_EX21_064M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Annual ID:
OS_EX21_065M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Molson Canadian / Toronto
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Physical Products
Annual ID:
OS_EX21_066M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy / Taiwan + Ogilvy / Hong Kong
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Annual ID:
OS_EX21_067M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Ecommerce
Annual ID:
OS_EX21_046M
Award:
2021 Experiential & Immersive Merit Award
Agency:
GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client:
Philadelphia Cream Cheese
Title:
Philly Series 5
Category:
Ecommerce
Annual ID:
OS_EX21_047M
Award:
2021 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
Elkjøp
Title:
VAR Discount
Category:
Ecommerce
Annual ID:
OS_EX21_048M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy / Madrid
Client:
ZALANDO
Title:
STREET IT ALL
Category:
Ecommerce
Annual ID:
OS_EX21_049M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Annual ID:
OS_EX21_050M
Award:
2021 Experiential & Immersive Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Ecommerce
Annual ID:
OS_EX21_051M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_030M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing
Client:
MINI
Title:
The Nomad Hotel by MINI
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_031M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_032M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_033M
Award:
2021 Experiential & Immersive Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_034M
Award:
2021 Experiential & Immersive Merit Award
Agency:
LG2 / Quebec City + Touché! + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_035M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine
Client:
Walmart
Title:
Lots of Joy
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_036M
Award:
2021 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_037M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Felix
Title:
The Climate Store
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_038M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client:
Renault
Title:
Village Electrique
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_039M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_040M
Award:
2021 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_077M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_078M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_079M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Stendahls / Goteborg
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_080M
Award:
2021 Experiential & Immersive Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_081M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Events / Stunts / Competitions / Virtual - Livestream
Annual ID:
OS_EX21_041M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BBH / New York + Chief + National Women's History Museum
Client:
Chief and National Women's History Museum
Title:
Glass Ceiling Breaker
Category:
Brand Installations
Annual ID:
OS_EX21_052M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Brand Installations
Annual ID:
OS_EX21_053M
Award:
2021 Experiential & Immersive Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Brand Installations
Annual ID:
OS_EX21_054M
Award:
2021 Experiential & Immersive Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Brand Installations
Annual ID:
OS_EX21_055M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Wieden+Kennedy / Tokyo + Aww Inc. / Tokyo + Maxilla / Tokyo
Client:
IKEA Japan
Title:
IKEA imma Harajuku
Category:
Brand Installations
Annual ID:
OS_EX21_056M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BBDO Group Germany GmbH + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_073M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_074M
Award:
2021 Experiential & Immersive Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_075M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Wunderman Thompson / Seattle
Client:
International Committee of the Red Cross
Title:
Liferun
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_076M
Award:
2021 Experiential & Immersive Merit Award
Agency:
TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Annual ID:
OS_EX21_042M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Birdman / Tokyo
Client:
IBM
Title:
Second Life
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_068M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_069M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_070M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX21_072M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy / Beijing
Client:
Huawei Device Co., Ltd.
Title:
Augmented Archaeology
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX21_060M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Spotify In-House
Client:
Spotify
Title:
Alone with Me
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX21_061M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_EX21_062M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Craft / Storytelling
Annual ID:
OS_EX21_071M
Award:
2021 Experiential & Immersive Merit Award
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Immersive Spaces
Annual ID:
OS_EX21_057M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Immersive Spaces
Annual ID:
OS_EX21_058M
Award:
2021 Experiential & Immersive Merit Award
Agency:
VMLY&R / New York + Dell Technologies / New York + Resonant Pictures / New York + Cut + Run / New York
Client:
Dell Technologies
Title:
The Unseen Ballet
Category:
Immersive Spaces
Annual ID:
OS_EX21_059M
Award:
2021 Experiential & Immersive Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Customer Experience / CX
Annual ID:
OS_EX21_043M
