The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Physical Products
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Physical Products
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Brand Installations
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Experiential
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Sound
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Craft / Use of Technology
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Customer Experience / CX
Mother Blanket
Agency: Ogilvy Colombia / Bogotá + Darko Films / Quito
Client: Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA) Category: Physical Products
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Physical Products
Farewell, Work Holiday Parties
Agency: DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client: Miller Lite Category: Craft / Art Direction
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Brand Installations
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Innovation & Transformation / Innovation in Experiential
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Craft / Use of Sound
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Craft / Use of Technology
Trendiest Apartment
Agency: Ogilvy / Chicago
Client: SC Johnson/Pledge Category: Craft / Dynamic Data Visualization
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Customer Experience / CX
Enjoy Before Returning
Agency: Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client: Diesel Category: Customer Experience / CX
The Beer Cap Project.
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client: AB InBev / Aguila Beer Category: Physical Products
That Look from Popeyes
Agency: GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client: Popeyes Louisiana Kitchen Category: Ecommerce
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
STAY HOME MILES EXCHANGE
Agency: Wunderman Thompson / Thailand + Verve / Thailand
Client: THAI AIRWAYS Category: Innovation & Transformation / Innovation in Lockdown
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client: Promote Iceland Category: Events / Stunts / Competitions / Virtual - Livestream
H&M Looop
Agency: AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client: H&M Category: Innovation & Transformation / Innovation in Experiential
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Innovation & Transformation / Innovation in Experiential
Drowned Requiem
Agency: fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client: United4Rescue Category: Events / Stunts / Competitions / Virtual - Pre-Recorded
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Craft / Storytelling
Double Moon
Agency: MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client: UAE Government Media Office Category: Immersive Spaces
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift Category: Physical Products
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian Category: Physical Products
Philly Series 5
Agency: GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client: Philadelphia Cream Cheese Category: Ecommerce
Unscalpable
Agency: Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client: Cadbury Caramilk Category: Ecommerce
Be Kind Rewind: The Last Blockbuster on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco
Client: Airbnb Category: Events / Stunts / Competitions / Live / In-Person
The Nomad Hotel by MINI
Agency: Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing
Client: MINI Category: Events / Stunts / Competitions / Live / In-Person
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Events / Stunts / Competitions / Live / In-Person
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Events / Stunts / Competitions / Live / In-Person
mt art project
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Events / Stunts / Competitions / Live / In-Person
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec Category: Events / Stunts / Competitions / Live / In-Person
Lots of Joy
Agency: Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine
Client: Walmart Category: Events / Stunts / Competitions / Live / In-Person
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Events / Stunts / Competitions / Live / In-Person
The Climate Store
Agency: Prime Weber Shandwick / Stockholm
Client: Felix Category: Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Best of Discipline Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Best of Experiential & Immersive
Annual ID:
OS_EX21_001G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Physical Products
Annual ID:
OS_EX21_011G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Ogilvy / Hong Kong
Client:
Pizza Hut
Title:
Pizza Hut x IKEA SÄVA
Category:
Physical Products
Annual ID:
OS_EX21_012G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Physical Products
Annual ID:
OS_EX21_013G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_001G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Brand Installations
Annual ID:
OS_EX21_008G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_024G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Sound
Annual ID:
OS_EX21_021G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_018G
Award:
2021 Experiential & Immersive Gold Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Customer Experience / CX
Annual ID:
OS_EX21_004G
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
Ogilvy Colombia / Bogotá + Darko Films / Quito
Client:
Asociacion Vivir + Consejo de Protección de Derechos Ambato (CCPDA)
Title:
Mother Blanket
Category:
Physical Products
Annual ID:
OS_EX21_014S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Products
Annual ID:
OS_EX21_015S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
DDB / Chicago + Arts & Sciences + Arcade + LIME Studios
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Craft / Art Direction
Annual ID:
OS_EX21_017S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Brand Installations
Annual ID:
OS_EX21_009S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client:
Mastercard
Title:
True Name
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_025S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Craft / Use of Sound
Annual ID:
OS_EX21_022S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
FCB / New York
Client:
Michelob ULTRA, Microsoft, NBA
Title:
Michelob ULTRA Courtside
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_019S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
Ogilvy / Chicago
Client:
SC Johnson/Pledge
Title:
Trendiest Apartment
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_EX21_023S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Customer Experience / CX
Annual ID:
OS_EX21_005S
Award:
2021 Experiential & Immersive Silver Pencil
Agency:
Publicis Italy / Milan + Sizzer / Amsterdam + Smuggler / London
Client:
Diesel
Title:
Enjoy Before Returning
Category:
Customer Experience / CX
Annual ID:
OS_EX21_006S
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá
Client:
AB InBev / Aguila Beer
Title:
The Beer Cap Project.
Category:
Physical Products
Annual ID:
OS_EX21_016B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
GUT Agency / Miami + Popeyes Lousiana Kitchen / Miami
Client:
Popeyes Louisiana Kitchen
Title:
That Look from Popeyes
Category:
Ecommerce
Annual ID:
OS_EX21_007B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
We Believers / New York
Client:
Corona
Title:
The Match of Ages
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_028B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
Wunderman Thompson / Thailand + Verve / Thailand
Client:
THAI AIRWAYS
Title:
STAY HOME MILES EXCHANGE
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_EX21_029B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Events / Stunts / Competitions / Virtual - Livestream
Annual ID:
OS_EX21_002B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
AKQA / Stockholm + Universal Design Studio / London + H&M / Stockholm + Kühl & Han / Copenhagen
Client:
H&M
Title:
H&M Looop
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_026B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Innovation & Transformation / Innovation in Experiential
Annual ID:
OS_EX21_027B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
fischerAppelt / Philipp und Keuntje + SKILL Music / Hamburg + fischerAppelt, performance / Berlin + fischerAppelt, relations / Hamburg
Client:
United4Rescue
Title:
Drowned Requiem
Category:
Events / Stunts / Competitions / Virtual - Pre-Recorded
Annual ID:
OS_EX21_003B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Craft / Storytelling
Annual ID:
OS_EX21_020B
Award:
2021 Experiential & Immersive Bronze Pencil
Agency:
MullenLowe MENA FZ LLC / Dubai + UAE Government Media Office / Dubai + NuFormer / Amsterdam
Client:
UAE Government Media Office
Title:
Double Moon
Category:
Immersive Spaces
Annual ID:
OS_EX21_010B
Award:
2021 Experiential & Immersive Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Products
Annual ID:
OS_EX21_063M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BBH / Singapore + Jack Morton Worldwide / Singapore
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Products
Annual ID:
OS_EX21_064M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
LEGO
Title:
Green Instructions
Category:
Physical Products
Annual ID:
OS_EX21_065M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Rethink / Toronto + Molson Canadian / Toronto
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Physical Products
Annual ID:
OS_EX21_066M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy / Taiwan + Ogilvy / Hong Kong
Client:
VOGUE
Title:
UNI-FORM
Category:
Craft / Art Direction
Annual ID:
OS_EX21_067M
Award:
2021 Experiential & Immersive Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Ecommerce
Annual ID:
OS_EX21_046M
Award:
2021 Experiential & Immersive Merit Award
Agency:
GUT Agency / Miami + Philadelphia Cream Cheese / New York + Starcom
Client:
Philadelphia Cream Cheese
Title:
Philly Series 5
Category:
Ecommerce
Annual ID:
OS_EX21_047M
Award:
2021 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
Elkjøp
Title:
VAR Discount
Category:
Ecommerce
Annual ID:
OS_EX21_048M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy / Madrid
Client:
ZALANDO
Title:
STREET IT ALL
Category:
Ecommerce
Annual ID:
OS_EX21_049M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Ogilvy Australia / Melbourne + Wavemaker Australia / Melbourne
Client:
Cadbury Caramilk
Title:
Unscalpable
Category:
Ecommerce
Annual ID:
OS_EX21_050M
Award:
2021 Experiential & Immersive Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
KFC Arabia
Title:
Shift+K+F+C
Category:
Ecommerce
Annual ID:
OS_EX21_051M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Airbnb / San Francisco + Weber Shandwick / San Francisco
Client:
Airbnb
Title:
Be Kind Rewind: The Last Blockbuster on Airbnb
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_030M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing
Client:
MINI
Title:
The Nomad Hotel by MINI
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_031M
Award:
2021 Experiential & Immersive Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_032M
Award:
2021 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client:
City of Chicago
Title:
Boards of Change
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_033M
Award:
2021 Experiential & Immersive Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt art project
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_034M
Award:
2021 Experiential & Immersive Merit Award
Agency:
LG2 / Quebec City + Touché! + BLVD
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_035M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Momentum Worldwide / New York + Golin / Chicago + Haworth / Minneapolis + Advantage Solutions / Irvine
Client:
Walmart
Title:
Lots of Joy
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_036M
Award:
2021 Experiential & Immersive Merit Award
Agency:
NORD DDB / Stockholm
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_037M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Prime Weber Shandwick / Stockholm
Client:
Felix
Title:
The Climate Store
Category:
Events / Stunts / Competitions / Live / In-Person
Annual ID:
OS_EX21_038M
