The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2021 One Show - Experiential & Immersive

Heinz Ketchup Puzzle

Agency Rethink / Toronto + Kraft Heinz Canada / Toronto

Client Kraft Heinz Canada

Category

Physical Products

Annual ID

OS_EX21_015S

About the Work

While social distancing and self-isolation became the norm, a nostalgic favourite began trending in our social feeds-the puzzle. So Heinz Ketchup created a puzzle to help pass the time.

Famous for their slow pouring ketchup, Heinz has created what might be the slowest puzzle ever made – 570 pieces all in identical Heinz Ketchup red.

For those up for the challenge, Heinz decided to give the puzzle to some lucky ketchup lovers in 17 countries, including Canada, UK and Australia.

2021 Awards

Total Points: 21

Credits

Agency

Rethink / Toronto

Media Agency

Starcom / Toronto

PR / Marketing Agency

The Colony Project / Toronto

Client / Brand

Kraft Heinz Canada / Toronto

Music / Sound Production Company

Vapor Music / Toronto

Art Director

Zachary Bautista

Chief Creative Officer

Aaron Starkman

Chief Strategy Officer

Sean McDonald

Creative Director

Joel Holtby

Designer

Erin Maguire

Editor

Tyler Erdelac

Executive Creative Director

Mike Dubrick

Strategist

Julian Morgan

Writer

Geoff Baillie

Account Manager

Allie Kennedy

Community Management

SALT / Toronto

Engineer

Art Mullin

Group Account Director

Amy Greenspoon
Kai De Bryun Kops

Head of Art

Joel Holtby

Head of Brand Build Communications & Innovation

Nina Patel

Print Producer

Narine Artinian

Printing Company

ProPrint Services Inc. / Toronto

Senior Brand Manager

Brian Neumann

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