The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Pedestal Project
Agency: BBDO / New York
Client: Color of Change Category: Experiential / Brand Installations
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Experiential / Brand Installations
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Experiential / Brand Installations
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library Category: Experiential / Virtual Events - Pre-Recorded
Clone Machine
Agency: Leo Burnett / Chicago
Client: Coors Light Category: Experiential / Customer Experience / CX
Long Live Love
Agency: FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client: Canon, USA Category: Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Virtual Events
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client: Brown-Forman, Old Forester Category: Experiential / Virtual Events - Livestream
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Experiential / Virtual Events - Livestream
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's Category: Experiential / Virtual Events - Livestream
World’s Oldest E-sports Team
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client: HomeEquity Bank Category: Experiential / Virtual Events - Livestream
The World’s Tallest Donation Box
Agency: MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client: The Mohammed bin Rashid Al Maktoum Global Initiatives Category: Experiential / Interactive Digital Installations
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Experiential / Live / In-Person Events
Award:
2021 Direct Marketing Merit Award
Agency:
BBDO / New York
Client:
Color of Change
Title:
Pedestal Project
Category:
Experiential / Brand Installations
Annual ID:
OS_DM21_061M
Award:
2021 Direct Marketing Merit Award
Agency:
DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Experiential / Brand Installations
Annual ID:
OS_DM21_062M
Award:
2021 Direct Marketing Merit Award
Agency:
the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Experiential / Brand Installations
Annual ID:
OS_DM21_063M
Award:
2021 Branded Entertainment Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Experiential / Virtual Events - Pre-Recorded
Annual ID:
OS_BE21_066M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett / Chicago
Client:
Coors Light
Title:
Clone Machine
Category:
Experiential / Customer Experience / CX
Annual ID:
OS_DM21_068M
Award:
2021 Interactive & Online Merit Award
Agency:
FCB / Chicago + FCBX / Chicago + MediaMonks / Los Angeles + Current Global / Chicago
Client:
Canon, USA
Title:
Long Live Love
Category:
Experiential / Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS_IN21_055M
Award:
2021 Direct Marketing Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_065M
Award:
2021 Direct Marketing Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_066M
Award:
2021 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events
Annual ID:
OS_DM21_067M
Award:
2021 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_062M
Award:
2021 Branded Entertainment Merit Award
Agency:
FCB&FiRe / Madrid
Client:
Netflix / PlayStation
Title:
UNBOXING
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_063M
Award:
2021 Branded Entertainment Merit Award
Agency:
VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago
Client:
Wendy's
Title:
Super Wendy's World
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_064M
Award:
2021 Branded Entertainment Merit Award
Agency:
Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto
Client:
HomeEquity Bank
Title:
World’s Oldest E-sports Team
Category:
Experiential / Virtual Events - Livestream
Annual ID:
OS_BE21_065M
Award:
2021 Direct Marketing Merit Award
Agency:
NORD DDB / Stockholm
Client:
Elkjøp
Title:
VAR Discount
Category:
Experiential / Live Events
Annual ID:
OS_DM21_064M
Award:
2021 Interactive & Online Merit Award
Agency:
MullenLowe MENA FZ LLC / Dubai + The Mohammed bin Rashid Al Maktoum Global Initiatives / Dubai
Client:
The Mohammed bin Rashid Al Maktoum Global Initiatives
Title:
The World’s Tallest Donation Box
Category:
Experiential / Interactive Digital Installations
Annual ID:
OS_IN21_054M