The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Honeyfruit
Agency: BBH / Singapore + Jack Morton Worldwide / Singapore
Client: Riot Games / League of Legends: Wild Rift Category: Physical Items
HerShe
Agency: BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client: HERSHEYs Brasil Category: Physical Items
HOPE TAPE
Agency: Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client: Korean National Police Agency Category: Physical Items
Contract for Change
Agency: FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client: Michelob ULTRA Category: Physical Items
Non-Bob
Agency: Happiness / an FCB alliance / Brussels + BLISS / Brussels + Raygun / Brussels + Fledge.tv / Brussels
Client: OVK + VIAS (Parents of Road Victims + Belgian Traffic Institute) Category: Physical Items
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum Category: Physical Items
The OREO Doomsday Vault
Agency: OREO + 360i / New York + the community / Miami
Client: Mondelēz International, Inc. Category: Physical Items
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Physical Items
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Physical Items
Award:
2021 Direct Marketing Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Physical Items
Annual ID:
OS_DM21_045M
Award:
2021 Direct Marketing Merit Award
Agency:
BBH / Singapore + Jack Morton Worldwide / Singapore
Client:
Riot Games / League of Legends: Wild Rift
Title:
Honeyfruit
Category:
Physical Items
Annual ID:
OS_DM21_046M
Award:
2021 Direct Marketing Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Physical Items
Annual ID:
OS_DM21_047M
Award:
2021 Direct Marketing Merit Award
Agency:
BETC HAVAS / São Paulo + HERSHEYs Brasil / São Paulo
Client:
HERSHEYs Brasil
Title:
HerShe
Category:
Physical Items
Annual ID:
OS_DM21_048M
Award:
2021 Direct Marketing Merit Award
Agency:
Cheil Worldwide / Seoul + Bounce Creative / Seoul + visionholdingscorp / Seoul
Client:
Korean National Police Agency
Title:
HOPE TAPE
Category:
Physical Items
Annual ID:
OS_DM21_049M
Award:
2021 Direct Marketing Merit Award
Agency:
FCB / Chicago + FCB / New York + Lord + Thomas / Chicago + Myles Beeson / Chicago
Client:
Michelob ULTRA
Title:
Contract for Change
Category:
Physical Items
Annual ID:
OS_DM21_050M
Award:
2021 Direct Marketing Merit Award
Agency:
Happiness / an FCB alliance / Brussels + BLISS / Brussels + Raygun / Brussels + Fledge.tv / Brussels
Client:
OVK + VIAS (Parents of Road Victims + Belgian Traffic Institute)
Title:
Non-Bob
Category:
Physical Items
Annual ID:
OS_DM21_051M
Award:
2021 Direct Marketing Merit Award
Agency:
LOLA MullenLowe / Madrid
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Physical Items
Annual ID:
OS_DM21_052M
Award:
2021 Direct Marketing Merit Award
Agency:
OREO + 360i / New York + the community / Miami
Client:
Mondelēz International, Inc.
Title:
The OREO Doomsday Vault
Category:
Physical Items
Annual ID:
OS_DM21_053M
Award:
2021 Direct Marketing Merit Award
Agency:
Rethink / Toronto + Kraft Heinz Canada / Toronto
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Items
Annual ID:
OS_DM21_054M