The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Craft / Writing
Long copy Billboard
Agency: Oatly Department of Mind Control / Malmö
Client: Oatly Category: Craft / Writing
Guardian 200 Years, a Work in Progress
Agency: OLIVER Agency / London
Client: the Guardian Category: Craft / Writing
Everyday Heroes
Agency: Uncommon Creative Studio / London + LADbible Group
Client: LADBible Group Category: Craft / Writing
Award:
2022 Out of Home Merit Award
Agency:
DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Annual ID:
OS22_OH058M
Award:
2022 Out of Home Merit Award
Agency:
Oatly Department of Mind Control / Malmö
Client:
Oatly
Title:
Long copy Billboard
Category:
Craft / Writing
Annual ID:
OS22_OH059M
Award:
2022 Out of Home Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Craft / Writing
Annual ID:
OS22_OH060M
Award:
2022 Out of Home Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Joy of Later Life Sex
Category:
Craft / Writing
Annual ID:
OS22_OH061M
Award:
2022 Out of Home Merit Award
Agency:
OLIVER Agency / London
Client:
the Guardian
Title:
Guardian 200 Years, a Work in Progress
Category:
Craft / Writing
Annual ID:
OS22_OH062M