The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Utility
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo
Client: AB InBev / AMBEV Category: Utility
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF Category: NFTs & the Metaverse / NFTs
Target the Rainbow
Agency: DDB / Chicago
Client: Skittles Category: Online & Mobile Video / Pre-Roll
Hate Is Unskippable
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Online & Mobile Video / Pre-Roll
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Pre-Roll
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Offline Hour
Agency: M&C Saatchi / Dubai + Pizza Hut / Dubai
Client: Pizza Hut META Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series
Porsche Taycan - Tesla Targeting
Agency: TBWA\Switzerland / Zürich
Client: Porsche Category: Online Advertising / Display Ads
Wall For Women
Agency: Rethink / Toronto + YWCA Metro Vancouver
Client: YWCA Metro Vancouver Category: Digital Installations / Interactive
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Utility / Ecommerce
The Volvo Street Configurator
Agency: FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth
Client: Volvo Car Belux Category: Utility / Ecommerce
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Utility / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Websites / Desktop & Responsive
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Websites / Desktop & Responsive
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control Category: Websites / Desktop & Responsive
Wait For Heinz
Agency: Rethink / Toronto + Kraft Heinz
Client: Kraft Heinz Canada Category: Websites / Desktop & Responsive
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Online Community / Use of Existing Platform
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Online Community / Use of Existing Platform
#PlayThis
Agency: DDB Mudra Group / Mumbai + 22feet Tribal Worldwide / Mumbai
Client: Spotify Category: Online Community / Use of Existing Platform
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Online Community / Use of Existing Platform
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Online Community / Use of Existing Platform
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music Category: Online Community / Use of Existing Platform
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Online Community / Use of Existing Platform
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Online & Mobile Video / Online-only Video - Single
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance Category: Online & Mobile Video / Online-only Video - Single
New Fairies
Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo
Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client: Cox Communications Category: Physical Product & Mobile Integration
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Physical Product & Mobile Integration
Notes IPA
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client: SingleCut Beersmiths Category: Physical Product & Mobile Integration
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Online & Mobile Video / Interactive Video
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Online & Mobile Video / Interactive Video
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Online & Mobile Video / Mobile Video
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Gaming / Computer & Console
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Gaming / Computer & Console
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS) Category: Online Advertising / Native Ads
Violent classifieds
Agency: Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + eBay Kleinanzeigen GmbH / Kleinmachnow + TERRE DES FEMMES / Berlin
Client: Terre des Femmes Category: Online Advertising / Native Ads
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Digital Installations / Immersive
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Oakley KATO - AR Launch Experience
Agency: Oakley + Kamp Grizzly
Client: Oakley Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi / Sydney + BWS / Sydney
Client:
BWS
Title:
InstaPour
Category:
Utility
Annual ID:
OS22_IN034M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Utility
Annual ID:
OS22_IN035M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
sunsetDDB / São Paulo + AB InBev / São Paulo
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Annual ID:
OS22_IN036M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client:
WWF
Title:
Non-Fungible Animals
Category:
NFTs & the Metaverse / NFTs
Annual ID:
OS22_IN076M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB / Chicago
Client:
Skittles
Title:
Target the Rainbow
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN053M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Hate Is Unskippable
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN054M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Sid Lee + Starcom + Lowe's Canada
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Pre-Roll
Annual ID:
OS22_IN055M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN079M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi / Dubai + Pizza Hut / Dubai
Client:
Pizza Hut META
Title:
Offline Hour
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN080M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client:
Diageo
Title:
The Beach Walker Project
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS22_IN060M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Sid Lee + Starcom + Lowe's Canada
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Online-only Video - Series
Annual ID:
OS22_IN061M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Switzerland / Zürich
Client:
Porsche
Title:
Porsche Taycan - Tesla Targeting
Category:
Online Advertising / Display Ads
Annual ID:
OS22_IN050M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Rethink / Toronto + YWCA Metro Vancouver
Client:
YWCA Metro Vancouver
Title:
Wall For Women
Category:
Digital Installations / Interactive
Annual ID:
OS22_IN074M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client:
Burger King
Title:
The Impossible Combo
Category:
Utility / Ecommerce
Annual ID:
OS22_IN037M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth
Client:
Volvo Car Belux
Title:
The Volvo Street Configurator
Category:
Utility / Ecommerce
Annual ID:
OS22_IN038M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Utility / Ecommerce
Annual ID:
OS22_IN039M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Cheetos
Title:
Cheetle iD
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN030M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN031M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN032M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Rethink / Toronto + Kraft Heinz
Client:
Kraft Heinz Canada
Title:
Wait For Heinz
Category:
Websites / Desktop & Responsive
Annual ID:
OS22_IN033M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN040M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN041M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB Mudra Group / Mumbai + 22feet Tribal Worldwide / Mumbai
Client:
Spotify
Title:
#PlayThis
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN042M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN043M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN044M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Germany
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN045M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN046M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
R/GA / London
Client:
Nike
Title:
NikeSync
Category:
Online Community / Use of Existing Platform
Annual ID:
OS22_IN047M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN056M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client:
Oatly
Title:
An Ad In An Ad In An Ad
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN057M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN058M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo
Client:
Nike / Institutional
Title:
New Fairies
Category:
Online & Mobile Video / Online-only Video - Single
Annual ID:
OS22_IN059M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client:
Cox Communications
Title:
Hugs
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN065M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN066M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client:
SingleCut Beersmiths
Title:
Notes IPA
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN067M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
72andSunny / Los Angeles + Bullitt / Hollywood
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS22_IN051M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS22_IN052M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Online & Mobile Video / Mobile Video
Annual ID:
OS22_IN062M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Gaming / Computer & Console
Annual ID:
OS22_IN063M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Gaming / Computer & Console
Annual ID:
OS22_IN064M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Happiness / An FCB alliance / Brussels
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Online Advertising / Native Ads
Annual ID:
OS22_IN048M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + eBay Kleinanzeigen GmbH / Kleinmachnow + TERRE DES FEMMES / Berlin
Client:
Terre des Femmes
Title:
Violent classifieds
Category:
Online Advertising / Native Ads
Annual ID:
OS22_IN049M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Digital Installations / Immersive
Annual ID:
OS22_IN075M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN081M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_IN082M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
BUCK + R/GA / New York
Client:
Ally Bank
Title:
Adventures With Zeee Bucks
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN068M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
DDB / Chicago
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN069M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Lenovo / Morrisville
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN070M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Oakley + Kamp Grizzly
Client:
Oakley
Title:
Oakley KATO - AR Launch Experience
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN071M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_IN072M
