The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Moving Image / Single
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Moving Image / Single
Netflix Sex Education Episode 7 animated title
Agency: Future Power Station / LONDON
Client: Netflix Category: Moving Image / Single
Flags of Generosity
Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Data Visualization / Static or Dynamic
The Winds of Change
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo
Client: The Tokyo Organising Committee of the Olympic and Paralympic Games Category: Data Visualization / Static or Dynamic
SweetBlock
Agency: FCB Brasil / São Paulo + FCB/SIX / Toronto
Client: Abraji & Congresso em Foco Category: Data Visualization / Static or Dynamic
Kia Inspiring Billboards
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London
Client: Kia Corporation Category: Data Visualization / Static or Dynamic
The Sensory Auction
Agency: BBDO / New York
Client: Bacardi Bombay Sapphire Category: Spatial Design / Experiential & Immersive
The Brave List
Agency: Cossette / Toronto + OMD / Toronto + Scouts Honour / Toronto
Client: SickKids Foundation Category: Spatial Design / Experiential & Immersive
Greenwood Rising: Black Wall Street History Center
Agency: Local Projects / New York + Loyal Kaspar / New York + Selser Schaefer Architects / Tulsa + Trey Thaxton / Goldmill / Tulsa
Client: The 1921 Tulsa Race Massacre Centennial Commission Category: Spatial Design / Experiential & Immersive
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client: Pepsi Category: Craft / Art Direction
Living Images
Agency: AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client: Getty Images Category: Craft / Art Direction
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Craft / Art Direction
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Craft / Art Direction
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Craft / Art Direction
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Craft / Art Direction
Privacy - App Tracking Transparency
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Promotional / Posters - Series
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Promotional / Posters - Series
BOURGIE HALL - 10th anniversary
Agency: Paprika / Montreal
Client: Bourgie Hall Category: Promotional / Posters - Series
National Magazine Awards Identity
Agency: Rethink + National Magazine Awards Foundation
Client: National Magazine Awards Foundation Category: Promotional / Posters - Series
Animal Handprints
Agency: Ruf Lanz / Zurich
Client: «Tier im Recht» (Rights for animals) Category: Promotional / Posters - Series
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Posters - Series
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Typography / Typeface Design
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Branding / Corporate Communications
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Craft / Photography
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Photography
1883
Agency: MTV Entertainment Group / New York + Paramount+ + Paramount Global
Client: Paramount+ Category: Craft / Photography
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Promotional / Print Advertisements
When art has to move
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Print Advertisements
VICE Global Network IDs
Agency: VICE Media Group / Brooklyn
Client: VICE Media Group Category: Moving Image / Series
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Promotional / Collateral Items
Clan Beat
Agency: Joe Public United / Johannesburg
Client: AB InBev / Castle Milk Stout Category: Promotional / Collateral Items
Colours Of Pride
Agency: Rethink / Toronto + Fondation Émergence
Client: Fondation Émergence Category: Promotional / Collateral Items
Love Seats
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional / Collateral Items
Guess Which Book Is It?
Agency: The Nine Shanghai / Shanghai
Client: Yan Ji You Bookstore Category: Promotional / Collateral Items
Magic Music Box
Agency: Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo
Client: Nike / Institutional Category: Promotional / Collateral Items
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Brand Installations
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
GINZA ECOLOGICAL MAP
Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client: Shiseido Company, Limited Category: Out of Home / Brand Installations
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Series
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Moving Image / Single
Annual ID:
OS22_DE128M
Award:
2022 Design Merit Award
Agency:
FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client:
Air Canada
Title:
Globes Apart
Category:
Moving Image / Single
Annual ID:
OS22_DE129M
Award:
2022 Design Merit Award
Agency:
Future Power Station / LONDON
Client:
Netflix
Title:
Netflix Sex Education Episode 7 animated title
Category:
Moving Image / Single
Annual ID:
OS22_DE130M
Award:
2022 Design Merit Award
Agency:
Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur
Client:
Cadbury
Title:
Flags of Generosity
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DE164M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE102M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo
Client:
The Tokyo Organising Committee of the Olympic and Paralympic Games
Title:
The Winds of Change
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE103M
Award:
2022 Design Merit Award
Agency:
FCB Brasil / São Paulo + FCB/SIX / Toronto
Client:
Abraji & Congresso em Foco
Title:
SweetBlock
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE104M
Award:
2022 Design Merit Award
Agency:
INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London
Client:
Kia Corporation
Title:
Kia Inspiring Billboards
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE105M
Award:
2022 Design Merit Award
Agency:
BBDO / New York
Client:
Bacardi Bombay Sapphire
Title:
The Sensory Auction
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE124M
Award:
2022 Design Merit Award
Agency:
Cossette / Toronto + OMD / Toronto + Scouts Honour / Toronto
Client:
SickKids Foundation
Title:
The Brave List
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE125M
Award:
2022 Design Merit Award
Agency:
Local Projects / New York + Loyal Kaspar / New York + Selser Schaefer Architects / Tulsa + Trey Thaxton / Goldmill / Tulsa
Client:
The 1921 Tulsa Race Massacre Centennial Commission
Title:
Greenwood Rising: Black Wall Street History Center
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE126M
Award:
2022 Design Merit Award
Agency:
alma DDB / Miami + PepsiCo + OMD + Acceleration Community of Companies (ACC)
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_DE132M
Award:
2022 Design Merit Award
Agency:
AlmapBBDO / São Paulo + MyMama Entertainment / São Paulo + Jamute / São Paulo + Notan Studio / São Paulo
Client:
Getty Images
Title:
Living Images
Category:
Craft / Art Direction
Annual ID:
OS22_DE133M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Craft / Art Direction
Annual ID:
OS22_DE134M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_DE135M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Craft / Art Direction
Annual ID:
OS22_DE136M
Award:
2022 Design Merit Award
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Craft / Art Direction
Annual ID:
OS22_DE137M
Award:
2022 Design Merit Award
Agency:
BETC / Paris + GUM / Paris + General Pop / Paris
Client:
Hennessy
Title:
Hennesscreen
Category:
Craft / Art Direction
Annual ID:
OS22_DE138M
Award:
2022 Design Merit Award
Agency:
COLLINS / New York
Client:
Nike
Title:
Nike Run Club (NRC)
Category:
Craft / Art Direction
Annual ID:
OS22_DE139M
Award:
2022 Design Merit Award
Agency:
Kin / New York + Mailchimp
Client:
Mailchimp
Title:
Bloom Season
Category:
Craft / Art Direction
Annual ID:
OS22_DE140M
Award:
2022 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Privacy - App Tracking Transparency
Category:
Craft / Art Direction
Annual ID:
OS22_DE141M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE076M
Award:
2022 Design Merit Award
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE077M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE078M
Award:
2022 Design Merit Award
Agency:
Paprika / Montreal
Client:
Bourgie Hall
Title:
BOURGIE HALL - 10th anniversary
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE079M
Award:
2022 Design Merit Award
Agency:
Rethink + National Magazine Awards Foundation
Client:
National Magazine Awards Foundation
Title:
National Magazine Awards Identity
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE080M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
«Tier im Recht» (Rights for animals)
Title:
Animal Handprints
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE081M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE082M
Award:
2022 Design Merit Award
Agency:
AMV BBDO / London + Framestore / London + weareseventeen / London
Client:
Mars Pet - Sheba
Title:
Hope Reef
Category:
Typography / Typeface Design
Annual ID:
OS22_DE074M
Award:
2022 Design Merit Award
Agency:
Mailchimp
Client:
Mailchimp
Title:
Mailchimp Logotype
Category:
Typography / Typeface Design
Annual ID:
OS22_DE075M
Award:
2022 Design Merit Award
Agency:
Ogilvy / New York
Client:
New York Philharmonic
Title:
NYPhil
Category:
Branding / Logo
Annual ID:
OS22_DE055M
Award:
2022 Design Merit Award
Agency:
DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client:
ALE Co., Ltd.
Title:
FLIP TO SPACE
Category:
Branding / Corporate Communications
Annual ID:
OS22_DE064M
Award:
2022 Design Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Craft / Photography
Annual ID:
OS22_DE146M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Photography
Annual ID:
OS22_DE147M
Award:
2022 Design Merit Award
Agency:
MTV Entertainment Group / New York + Paramount+ + Paramount Global
Client:
Paramount+
Title:
1883
Category:
Craft / Photography
Annual ID:
OS22_DE148M
Award:
2022 Design Merit Award
Agency:
Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client:
Hyundai Global
Title:
The Bigger Crash
Category:
Promotional / Print Advertisements
Annual ID:
OS22_DE083M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move
Category:
Promotional / Print Advertisements
Annual ID:
OS22_DE084M
Award:
2022 Design Merit Award
Agency:
VICE Media Group / Brooklyn
Client:
VICE Media Group
Title:
VICE Global Network IDs
Category:
Moving Image / Series
Annual ID:
OS22_DE131M
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE087M
Award:
2022 Design Merit Award
Agency:
Joe Public United / Johannesburg
Client:
AB InBev / Castle Milk Stout
Title:
Clan Beat
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE088M
Award:
2022 Design Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE089M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + Fondation Émergence
Client:
Fondation Émergence
Title:
Colours Of Pride
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE090M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
Love Seats
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE091M
Award:
2022 Design Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Yan Ji You Bookstore
Title:
Guess Which Book Is It?
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE092M
Award:
2022 Design Merit Award
Agency:
Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo
Client:
Nike / Institutional
Title:
Magic Music Box
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE093M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE121M
Award:
2022 Design Merit Award
Agency:
Commonwealth//McCann / Mexico City
Client:
General Motors / Chevrolet
Title:
Signs From Beyond
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE122M
Award:
2022 Design Merit Award
Agency:
SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client:
Shiseido Company, Limited
Title:
GINZA ECOLOGICAL MAP
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE123M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Annual ID:
OS22_DE117M
Award:
2022 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Lights On
Category:
Out of Home / Series
Annual ID:
OS22_DE118M
