The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Tweet Tape
Agency: Dunn&Co. / Tampa
Client: Tampa Bay Lightning Category: Active Engagement / Call to Action
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Active Engagement / Call to Action
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Active Engagement / Call to Action
#TurnToCold
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Active Engagement / Call to Action
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client: Apple Category: Active Engagement / Call to Action
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Mobile-First Video / Over 15 Seconds
Football is for Everyone
Agency: 72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client: National Football League Category: Mobile-First Video / Over 15 Seconds
Seltzer Launch
Agency: Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client: Miller Genuine Draft Category: Livestream
Apple TV+ Invasion - Twitch Streamers Invaded Live
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client: Apple Category: Livestream
Clubhouse Bacon
Agency: Droga5 / New York
Client: IHOP Category: Innovation & Transformation / Innovation in Social Media
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Social Media
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Social Media
Award:
2022 Social Media Merit Award
Agency:
Dunn&Co. / Tampa
Client:
Tampa Bay Lightning
Title:
Tweet Tape
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM069M
Award:
2022 Social Media Merit Award
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM070M
Award:
2022 Social Media Merit Award
Agency:
MullenLowe SSP3 / Bogota
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM071M
Award:
2022 Social Media Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
#TurnToCold
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM072M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Active Engagement / Call to Action
Annual ID:
OS22_SM073M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS22_SM060M
Award:
2022 Social Media Merit Award
Agency:
72andSunny / Los Angeles + Hecho Studios + Howling Music + LIME Studios
Client:
National Football League
Title:
Football is for Everyone
Category:
Mobile-First Video / Over 15 Seconds
Annual ID:
OS22_SM061M
Award:
2022 Social Media Merit Award
Agency:
Mischief @ No Fixed Address + Strike Anywhere Productions + Miller Genuine Draft
Client:
Miller Genuine Draft
Title:
Seltzer Launch
Category:
Livestream
Annual ID:
OS22_SM062M
Award:
2022 Social Media Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles
Client:
Apple
Title:
Apple TV+ Invasion - Twitch Streamers Invaded Live
Category:
Livestream
Annual ID:
OS22_SM063M
Award:
2022 Social Media Merit Award
Agency:
Droga5 / New York
Client:
IHOP
Title:
Clubhouse Bacon
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS22_SM098M
Award:
2022 Social Media Merit Award
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Innovation & Transformation / Innovation in Social Media
Annual ID:
OS22_SM099M