The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Animation
The Takeover
Agency: Bear Meets Eagle On Fire / Sydney + Augenblick Studios + Rumble Studios + Blockhead VFX
Client: Stake Category: Craft / Animation
Nora's Joy
Agency: CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Client: Toyota Category: Craft / Animation
THE JUJUBE
Agency: Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client: Tencent Neo-Culture Creativity Category: Craft / Animation
VS SERIES
Agency: GREY / Tokyo + MediaCom / Singapore
Client: THE PROCTER & GAMBLE COMPANY / SK-Ⅱ Category: Craft / Animation
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Craft / Animation
Annual ID:
OS22_DE149M
Award:
2022 Design Merit Award
Agency:
Bear Meets Eagle On Fire / Sydney + Augenblick Studios + Rumble Studios + Blockhead VFX
Client:
Stake
Title:
The Takeover
Category:
Craft / Animation
Annual ID:
OS22_DE150M
Award:
2022 Design Merit Award
Agency:
CONILL ADVERTISING / Los Angeles + Toyota Motor North America, U.S.A. Inc + Pickle Music / Los Angeles + Passion Pictures / Los Angeles
Client:
Toyota
Title:
Nora's Joy
Category:
Craft / Animation
Annual ID:
OS22_DE151M
Award:
2022 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
MINI
Title:
MINImalism Film
Category:
Craft / Animation
Annual ID:
OS22_DE152M
Award:
2022 Design Merit Award
Agency:
Tencent In-House / Shenzhen + Shanghai Fanbu Network and Technology LLC / Shanghai
Client:
Tencent Neo-Culture Creativity
Title:
THE JUJUBE
Category:
Craft / Animation
Annual ID:
OS22_DE153M