The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Sea Level Re-Boot
Agency: Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client: Tretorn Category: Promotional / Collateral Items
ONE/SECOND/SUIT
Agency: Uncommon Creative Studio / London + H&M
Client: H&M Category: Promotional / Collateral Items
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Promotional / Collateral Items
Clan Beat
Agency: Joe Public United / Johannesburg
Client: AB InBev / Castle Milk Stout Category: Promotional / Collateral Items
Colours Of Pride
Agency: Rethink / Toronto + Fondation Émergence
Client: Fondation Émergence Category: Promotional / Collateral Items
Love Seats
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional / Collateral Items
Guess Which Book Is It?
Agency: The Nine Shanghai / Shanghai
Client: Yan Ji You Bookstore Category: Promotional / Collateral Items
Magic Music Box
Agency: Wieden+Kennedy / São Paulo + Supersonica / São Paulo + Focos cenografia / São Paulo + Fuze Image / São Paulo
Client: Nike / Institutional Category: Promotional / Collateral Items
Award:
2022 Design Gold Pencil
Agency:
Forsman & Bodenfors / Göteborg + Superstudio / Göteborg
Client:
Tretorn
Title:
Sea Level Re-Boot
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE008G
Award:
2022 Design Silver Pencil
Agency:
Uncommon Creative Studio / London + H&M
Client:
H&M
Title:
ONE/SECOND/SUIT
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE025S
Award:
2022 Design Merit Award
Agency:
360i / New York + OREO + Media.Monks
Client:
OREO
Title:
OREO x Pokémon
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE087M
Award:
2022 Design Merit Award
Agency:
Joe Public United / Johannesburg
Client:
AB InBev / Castle Milk Stout
Title:
Clan Beat
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE088M
Award:
2022 Design Merit Award
Agency:
Marcel / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE089M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + Fondation Émergence
Client:
Fondation Émergence
Title:
Colours Of Pride
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE090M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
Love Seats
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE091M
Award:
2022 Design Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Yan Ji You Bookstore
Title:
Guess Which Book Is It?
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE092M