The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
"Future 2021" – The Concept EQG
Agency: antoni garage GmbH & Co. KG / Berlin
Client: Mercedes-Benz Category: Production Design
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Production Design
Yours To Make
Agency: SMUGGLER + Johannes Leonardo / New York
Client: Instagram Category: Production Design
The Lift
Agency: TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client: Winamax Category: Production Design
The Walk
Agency: The Martin Agency / Richmond + Unilever / London
Client: Unilever / AXE Category: Production Design
Award:
2022 Moving Image Craft Merit Award
Agency:
antoni garage GmbH & Co. KG / Berlin
Client:
Mercedes-Benz
Title:
"Future 2021" – The Concept EQG
Category:
Production Design
Annual ID:
OS22_MI108M
Award:
2022 Moving Image Craft Merit Award
Agency:
Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client:
Klarna
Title:
Get Smoooth Again
Category:
Production Design
Annual ID:
OS22_MI109M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + Johannes Leonardo / New York
Client:
Instagram
Title:
Yours To Make
Category:
Production Design
Annual ID:
OS22_MI110M
Award:
2022 Moving Image Craft Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + Wanda + / Saint Denis La Plaine + Pulse Films / London + The Mill London / London
Client:
Winamax
Title:
The Lift
Category:
Production Design
Annual ID:
OS22_MI111M
Award:
2022 Moving Image Craft Merit Award
Agency:
The Martin Agency / Richmond + Unilever / London
Client:
Unilever / AXE
Title:
The Walk
Category:
Production Design
Annual ID:
OS22_MI112M