The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Craft / Use of Technology
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Craft / Use of Technology
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Pill-ID
Agency: HEREZIE / Paris + Rehab / London
Client: Pill-ID Category: Craft / Use of Technology
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Craft / Use of Technology
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Craft / Use of Technology
Award:
2022 Direct Marketing Gold Pencil
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Craft / Use of Technology
Annual ID:
OS22_DM015G
Award:
2022 Direct Marketing Silver Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Craft / Use of Technology
Annual ID:
OS22_DM022S
Award:
2022 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_DM100M
Award:
2022 Direct Marketing Merit Award
Agency:
HEREZIE / Paris + Rehab / London
Client:
Pill-ID
Title:
Pill-ID
Category:
Craft / Use of Technology
Annual ID:
OS22_DM101M
Award:
2022 Direct Marketing Merit Award
Agency:
Ogilvy Mumbai / India + Mondelez
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Craft / Use of Technology
Annual ID:
OS22_DM102M