The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Animation / Single
Can't Negotiate the Melting Point of Ice
Agency: NOMINT / London
Client: WWF Arctic Programme Category: Animation / Single
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Integrated Campaign
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Brand Partnerships
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Film
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Craft / Use of Technology
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Digital Product / In-Market
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Experiential Radio & Audio
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Experiential Radio & Audio
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand Category: PC Games / Brand Integration / Placement
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Use of Visuals
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Craft / Use of Visuals
KFC Ciné
Agency: Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux
Client: KFC France Category: Sound Design
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Music Videos
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Music Videos
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Channel / Single Platform
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Online / Branded Podcast
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Craft / Art Direction
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Open Spaces
Agency: Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client: Burberry Category: Online Films & Video / Long Form - Single
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client: Mars Wrigley / Extra Gum Category: Online Films & Video / Long Form - Single
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Single
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm
Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client: Kiyan Prince Foundation Category: Brand Partnerships
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Data Visualization / Static or Dynamic
The Day-After-Women's-Day Newspapers
Agency: Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static or Dynamic
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Spatial Design / Experiential & Immersive
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Craft / Illustration
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Integrated PR Campaign
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Art Direction
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Craft / Art Direction
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
VB Solar Exchange
Agency: Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client: Carlton & United Breweries Category: Innovation & Transformation / Innovation in Integrated
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
Pokémon WONDER
Agency: SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo
Client: The Pokémon Company Category: Experiential & Immersive Games
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Craft / Art Direction
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Editing / Single
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Craft / Use of Technology
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Series
The 9th Lane
Agency: BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client: Lacoste Category: Real-Time Data
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network Category: Cinematography / Single
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Animation / Single
Annual ID:
OS22_MI011G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
NOMINT / London
Client:
WWF Arctic Programme
Title:
Can't Negotiate the Melting Point of Ice
Category:
Animation / Single
Annual ID:
OS22_MI012G
Award:
2022 Direct Marketing Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DM001G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Utility
Annual ID:
OS22_IN002G
Award:
2022 Direct Marketing Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated Campaign
Annual ID:
OS22_DM013G
Award:
2022 Public Relations Gold Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Annual ID:
OS22_PR004G
Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Annual ID:
OS22_PH002G
Award:
2022 Creative Effectiveness Gold Pencil
Agency:
BBDO Group Germany / Berlin + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE002G
Award:
2022 Direct Marketing Gold Pencil
Agency:
GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Craft / Use of Technology
Annual ID:
OS22_DM015G
Award:
2022 IP & Products Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Digital Product / In-Market
Annual ID:
OS22_IP001G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA001G
Award:
2022 Radio & Audio Gold Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA006G
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Customer Experience (CX)
Annual ID:
OS22_BS001G
Award:
2022 Gaming Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
PC Games / Brand Integration / Placement
Annual ID:
OS22_GA002G
Award:
2022 Social Media Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM009G
Award:
2022 Social Media Gold Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM010G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
Havas Paris / Puteaux + AllSo / Paris + HRCLS / Puteaux
Client:
KFC France
Title:
KFC Ciné
Category:
Sound Design
Annual ID:
OS22_MS006G
Award:
2022 Interactive & Mobile Craft Gold Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC001G
Award:
2022 Interactive & Mobile Craft Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS22_IC003G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Music Videos
Annual ID:
OS22_BE001G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Music Videos
Annual ID:
OS22_BE003G
Award:
2022 Interactive, Online & Mobile Gold Pencil
Agency:
Google + Google Devices & Services Creative Team
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN008G
Award:
2022 Social Media Gold Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM002G
Award:
2022 Radio & Audio Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Online / Branded Podcast
Annual ID:
OS22_RA003G
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Craft / Art Direction
Annual ID:
OS22_EX006G
Award:
2022 Film Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_FI012G
Award:
2022 Film Gold Pencil
Agency:
Riff Raff Films / London + 750mph / London + MPC / London + Final Cut
Client:
Burberry
Title:
Open Spaces
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI001G
Award:
2022 Film Gold Pencil
Agency:
Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI006G
Award:
2022 Film Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI007G
Award:
2022 Film Gold Pencil
Agency:
T/A POL AS / Oslo + B-Reel / Stockholm
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI008G
Award:
2022 Integrated Gold Pencil
Agency:
Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Brand Partnerships
Annual ID:
OS22_IG003G
Award:
2022 Design Gold Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE001G
Award:
2022 Design Gold Pencil
Agency:
Havas Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE010G
Award:
2022 Design Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE013G
Award:
2022 Out of Home Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Annual ID:
OS22_OH010G
Award:
2022 Public Relations Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated PR Campaign
Annual ID:
OS22_PR005G
Award:
2022 Out of Home Gold Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Annual ID:
OS22_OH007G
Award:
2022 Out of Home Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Annual ID:
OS22_OH008G
Award:
2022 Integrated Gold Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS22_IG004G
Award:
2022 Integrated Gold Pencil
Agency:
Clemenger BBDO Melbourne + Carlton & United Breweries (CUB) + Betty Wants In. + Finish Productions
Client:
Carlton & United Breweries
Title:
VB Solar Exchange
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS22_IG005G
Award:
2022 Social Media Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_SM005G
Award:
2022 Gaming Gold Pencil
Agency:
SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo
Client:
The Pokémon Company
Title:
Pokémon WONDER
Category:
Experiential & Immersive Games
Annual ID:
OS22_GA003G
Award:
2022 Design Gold Pencil
Agency:
Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Annual ID:
OS22_DE015G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Editing / Single
Annual ID:
OS22_MI007G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_BE007G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Craft / Use of Technology
Annual ID:
OS22_BE008G
Award:
2022 Film Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI009G
Award:
2022 Creative Use of Data Gold Pencil
Agency:
BETC / Paris + Mars Octobre Music / Paris + Collectif Ensemble / Paris + Duck Factory / Paris
Client:
Lacoste
Title:
The 9th Lane
Category:
Real-Time Data
Annual ID:
OS22_CU003G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Cinematography / Single
Annual ID:
OS22_MI001G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Cinematography / Single
Annual ID:
OS22_MI008G
