The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Stunts & Activations
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Non-traditional & Guerrilla Marketing
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre Category: Social Channel / Single Platform
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Editorial / Digital Publications
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Craft / Use of Technology
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Brand Partnerships
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple Category: Brand Partnerships
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut
Client: Squarespace Category: Integrated Campaign
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Integrated Campaign
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo Category: Integrated Campaign
A Song For Every CMO - Mastercard
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Custom Content
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield Category: Current Event Response
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Game Marketing
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Game Marketing
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Short Form Video / Series / Episodic
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Billboards & Transit / Series
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Billboards & Transit / Series
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Digital Installations / Interactive & Immersive
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Craft / Art Direction
A Long Tunnel of 3 years of hardship
Agency: DENTSU INC. / Tokyo + TONE UP CORP. / Tokyo
Client: THE HOKKOKU SHIMBUN Category: Craft / Art Direction
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google Category: Craft / Art Direction
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Community Building
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Writing
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple Category: Brand Partnerships
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV Category: Newspaper / Series
Neverending Chase
Agency: Havas / Milan
Client: Affinity - Ultima Category: Innovation & Transformation / Innovation in Out of Home
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Brand Partnerships
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Brand Partnerships
Portuguese (Re)Constitution
Agency: FCB Lisboa / Lisbon + Penguin Random House Portugal
Client: Penguin Random House Portugal Category: Booklets / Books / Brochures
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Booklets / Books / Brochures
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Craft / Use of Technology
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Craft / Use of Technology
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Brand Partnerships
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Active Engagement / Call to Action
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Data
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail Category: Creative Use of Budget
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill
Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
The Fresh System
Agency: Ogilvy / Bogotá + Carulla / Medellín
Client: Carulla Category: Experiential / Customer Experience / CX
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: NFTs