The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals Category: Craft / Photography
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Illustration
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Illustration
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Art Direction
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Craft / Use of Technology
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Craft / Writing
Milk Manga
Agency: Geometry Ogilvy Japan / Tokyo
Client: Seki Milk Category: Craft / Printing & Production
Award:
2023 Out of Home Merit Award
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Craft / Photography
Annual ID:
OS23_OH092M
Award:
2023 Out of Home Merit Award
Agency:
BCW / New York + New York Festival Awards
Client:
New York Festivals
Title:
Show us something we haven't seen.
Category:
Craft / Photography
Annual ID:
OS23_OH093M
Award:
2023 Out of Home Merit Award
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Annual ID:
OS23_OH090M
Award:
2023 Out of Home Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Illustration
Annual ID:
OS23_OH091M
Award:
2023 Out of Home Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Annual ID:
OS23_OH083M
Award:
2023 Out of Home Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Annual ID:
OS23_OH084M
Award:
2023 Out of Home Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Annual ID:
OS23_OH085M
Award:
2023 Out of Home Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Art Direction
Annual ID:
OS23_OH086M
Award:
2023 Out of Home Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_OH087M
Award:
2023 Out of Home Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Annual ID:
OS23_OH088M
Award:
2023 Out of Home Merit Award
Agency:
Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client:
Back Market
Title:
Hack Market
Category:
Craft / Use of Technology
Annual ID:
OS23_OH095M
Award:
2023 Out of Home Merit Award
Agency:
Uncommon Creative Studio / London + MG OMD / London
Client:
British Airways
Title:
A British Original
Category:
Craft / Writing
Annual ID:
OS23_OH089M