The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Cholesterol Factory
Agency: McCann Health London, an IPG Health Company + Jelly / London
Client: CSL Category: Craft / Art Direction
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Craft / Art Direction
Paintings of Hope
Agency: VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid
Client: Gilead Sciences Category: Craft / Use of Technology
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Craft / Use of Technology
Award:
2023 Pharma Merit Award
Agency:
21GRAMS
Client:
AstraZeneca
Title:
Under a Rock
Category:
Craft / Art Direction
Annual ID:
OS23_PH029M
Award:
2023 Pharma Merit Award
Agency:
McCann Health London, an IPG Health Company + Jelly / London
Client:
CSL
Title:
The Cholesterol Factory
Category:
Craft / Art Direction
Annual ID:
OS23_PH030M
Award:
2023 Pharma Merit Award
Agency:
FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client:
Extremity Preservation, Inc.
Title:
Endless Frictions
Category:
Craft / Art Direction
Annual ID:
OS23_PH031M
Award:
2023 Pharma Merit Award
Agency:
VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid
Client:
Gilead Sciences
Title:
Paintings of Hope
Category:
Craft / Use of Technology
Annual ID:
OS23_PH032M