The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Read a Woman
Agency: DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client: Rio Grande do Sul Public Library Category: Creative Use of Data
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Creative Use of Data
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany Category: Visual Craft / Visual Effects
KUBOTA FUTURE CUBE
Agency: DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client: KUBOTA Corporation Category: Visual Craft / Art Direction
Game On
Agency: Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client: Volkswagen South Africa Category: Visual Craft / Animation
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Visual Craft / Animation
Interview Warmup
Agency: Google + Google Creative Lab
Client: Google Category: UX / UI / Interface Design
24 Hours of Care
Agency: McCann Canada / Toronto + Performance Art / Toronto
Client: Petro-Canada CareMakers Category: UX / UI / Interface Design
The Eye Tracker
Agency: De La Cruz/Ogilvy / Guaynabo
Client: Supermax Online Category: UX / UI / Utility / Ecommerce
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Cross-Channel UX / UI / Digital / Physical
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: UX / UI / User Experience / CX / DX
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / User Experience / CX / DX
Persepolis Reimagined
Agency: Media.Monks + Getty
Client: Getty Category: UX / UI / User Experience / CX / DX
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: UX / UI / User Experience / CX / DX
Anthem For All
Agency: McCann / New York
Client: Microsoft + Invictus Games Foundation Category: Audio Craft / Sound
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
DZ Estúdio / Porto Alegre + Allas Filmes / Novo Hamburgo + Vox Haus / Porto Alegre
Client:
Rio Grande do Sul Public Library
Title:
Read a Woman
Category:
Creative Use of Data
Annual ID:
OS23_IC029M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Use of Data
Annual ID:
OS23_IC030M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC040M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Annual ID:
OS23_IC041M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Visual Craft / Visual Effects
Annual ID:
OS23_IC033M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
DENTSU INC. / Osaka + mount inc. / Tokyo + jitto inc. / Tokyo + Folio / London
Client:
KUBOTA Corporation
Title:
KUBOTA FUTURE CUBE
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC031M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Watch Ultra
Category:
Visual Craft / Art Direction
Annual ID:
OS23_IC032M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Ogilvy South Africa / Cape Town + Volkswagen South Africa / Johannesburg
Client:
Volkswagen South Africa
Title:
Game On
Category:
Visual Craft / Animation
Annual ID:
OS23_IC034M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Visual Craft / Animation
Annual ID:
OS23_IC035M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC026M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
McCann Canada / Toronto + Performance Art / Toronto
Client:
Petro-Canada CareMakers
Title:
24 Hours of Care
Category:
UX / UI / Interface Design
Annual ID:
OS23_IC027M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
De La Cruz/Ogilvy / Guaynabo
Client:
Supermax Online
Title:
The Eye Tracker
Category:
UX / UI / Utility / Ecommerce
Annual ID:
OS23_IC021M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
VMLY&R Commerce Mexico / Mexico City
Client:
AB InBev / Corona
Title:
Jersey Pay
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS23_IC028M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC022M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Performance Art / Toronto
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC023M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Media.Monks + Getty
Client:
Getty
Title:
Persepolis Reimagined
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC024M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS23_IC025M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Interview Warmup
Category:
Use of Technology
Annual ID:
OS23_IC038M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Use of Technology
Annual ID:
OS23_IC039M
Award:
2023 Interactive & Mobile Craft Merit Award
Agency:
McCann / New York
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Audio Craft / Sound
Annual ID:
OS23_IC036M