The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Editing / Single
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client: Alzheimer Forschung Initiative e.V. Category: Editing / Single
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Nomad / London + Germaine Walker / London
Client: STAMMA Category: Editing / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Editing / Single
Immortal
Agency: Nimiopere Film Editorial / Toronto + Broken Heart Love Affair / Toronto + Scouts Honour / Toronto
Client: Royal Ontario Museum Category: Editing / Single
Independent Journalism for an Independent Life - Questlove
Agency: Cut+Run / New York + Droga5 / New York + division7
Client: The New York Times Category: Editing / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Editing / Single
Amani
Agency: Droga5 / New York + Meta + The Mill + Love Song
Client: Meta Category: Editing / Single
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Animation / Series
Life, on Purpose
Agency: Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client: Indigo Category: Writing / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Writing / Series
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Creative Use of Budget
Invisible for Society
Agency: thjnk München GmbH / München + thjnk AG / Hamburg + 27 Kilometer Entertainment
Client: SOS-Kinderdorf e.V. Category: Creative Use of Budget
DRIFT MEETS DRONE
Agency: SIX INC. / Tokyo + Hakuhodo Inc. / Tokyo
Client: Toyota Motor Corporation Category: Cinematography / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Cinematography / Single
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Cinematography / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Cinematography / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Cinematography / Single
Mexico Manda
Agency: GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client: Corona Category: Cinematography / Single
Remember The Why
Agency: Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client: Adidas Category: Cinematography / Single
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Cinematography / Single
Amani
Agency: Droga5 / New York + Meta + Love Song + The Mill
Client: Meta Category: Cinematography / Single
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
The Freshest - Smile, Clap
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Direction / Series
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Direction / Series
Do Less Campaign
Agency: Biscuit Filmworks / London + Mother / London
Client: Uber Eats Category: Direction / Series
Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Direction / Series
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Use of Technology
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + The Editors / Sydney + Platige / Warsaw
Client: Tourism Australia Category: Animation / Single
#believeinchristmas
Agency: Zauberberg Productions GmbH / Berlin
Client: Erste Bank und Sparkasse Category: Animation / Single
Airbnb Aircover
Agency: BUCK / Los Angeles + Airbnb / San Francisco + HouseSpecial / Portland
Client: Airbnb Category: Animation / Single
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Casting
The Reluctant Shanty
Agency: BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client: UNHCR Category: Casting
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Casting
The Break Through
Agency: Uncommon Creative Studio / London + Anonymous Content / London
Client: ITV Category: Casting
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Casting
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client: STAMMA Category: Casting
The Freshest - Smile
Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client: ITV / ITVX Category: Casting
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Casting
Hurt People, Hurt People.
Agency: Romance Films / Cape Town + FCB Africa / Cape Town
Client: Western Cape Government Category: Casting
Anything for the Taste
Agency: Romance Films / Cape Town + Ogilvy South Africa
Client: KFC Category: Casting
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Editing / Single
Annual ID:
OS23_MI075M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Editing / Single
Annual ID:
OS23_MI076M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R / London + STAMMA / London + Nomad / London + Germaine Walker / London
Client:
STAMMA
Title:
It's How We Talk
Category:
Editing / Single
Annual ID:
OS23_MI077M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Editing / Single
Annual ID:
OS23_MI078M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
ESPN + Cosmo Street Editorial
Client:
ESPN
Title:
Fifty/50
Category:
Editing / Single
Annual ID:
OS23_MI079M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Nimiopere Film Editorial / Toronto + Broken Heart Love Affair / Toronto + Scouts Honour / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Editing / Single
Annual ID:
OS23_MI080M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cut+Run / New York + Droga5 / New York + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Editing / Single
Annual ID:
OS23_MI081M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Editing / Single
Annual ID:
OS23_MI082M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + The Mill + Love Song
Client:
Meta
Title:
Amani
Category:
Editing / Single
Annual ID:
OS23_MI083M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client:
Horizon Therapeutics
Title:
The Outside In Experiment
Category:
Animation / Series
Annual ID:
OS23_MI106M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Expedia + Anomaly
Client:
Expedia
Title:
Glimpses
Category:
Writing / Series
Annual ID:
OS23_MI072M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cossette / Toronto + Arthouse agency / Toronto + Nimiopere / Toronto + Twenty Twenty Agency / London
Client:
Indigo
Title:
Life, on Purpose
Category:
Writing / Series
Annual ID:
OS23_MI073M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Writing / Series
Annual ID:
OS23_MI074M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Creative Use of Budget
Annual ID:
OS23_MI124M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris
Client:
Pathé
Title:
The Notifications
Category:
Creative Use of Budget
Annual ID:
OS23_MI125M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Creative Use of Budget
Annual ID:
OS23_MI126M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
thjnk München GmbH / München + thjnk AG / Hamburg + 27 Kilometer Entertainment
Client:
SOS-Kinderdorf e.V.
Title:
Invisible for Society
Category:
Creative Use of Budget
Annual ID:
OS23_MI127M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SIX INC. / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Toyota Motor Corporation
Title:
DRIFT MEETS DRONE
Category:
Cinematography / Single
Annual ID:
OS23_MI084M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Cinematography / Single
Annual ID:
OS23_MI085M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Cinematography / Single
Annual ID:
OS23_MI086M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Cinematography / Single
Annual ID:
OS23_MI087M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Cinematography / Single
Annual ID:
OS23_MI088M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Cinematography / Single
Annual ID:
OS23_MI089M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client:
Corona
Title:
Mexico Manda
Category:
Cinematography / Single
Annual ID:
OS23_MI090M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Cinematography / Single
Annual ID:
OS23_MI091M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Cinematography / Single
Annual ID:
OS23_MI092M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + Love Song + The Mill
Client:
Meta
Title:
Amani
Category:
Cinematography / Single
Annual ID:
OS23_MI093M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI094M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI095M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile, Clap
Category:
Direction / Series
Annual ID:
OS23_MI050M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Direction / Series
Annual ID:
OS23_MI060M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Biscuit Filmworks / London + Mother / London
Client:
Uber Eats
Title:
Do Less Campaign
Category:
Direction / Series
Annual ID:
OS23_MI061M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Christmas Always Finds Its Way
Category:
Direction / Series
Annual ID:
OS23_MI062M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Elastic / Santa Monica
Client:
HBO
Title:
The Last of Us
Category:
Title Sequences
Annual ID:
OS23_MI121M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Use of Technology
Annual ID:
OS23_MI123M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
M&C Saatchi / Sydney + FINCH / Sydney + The Editors / Sydney + Platige / Warsaw
Client:
Tourism Australia
Title:
G'day
Category:
Animation / Single
Annual ID:
OS23_MI102M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Zauberberg Productions GmbH / Berlin
Client:
Erste Bank und Sparkasse
Title:
#believeinchristmas
Category:
Animation / Single
Annual ID:
OS23_MI103M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Animation / Single
Annual ID:
OS23_MI104M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BUCK / Los Angeles + Airbnb / San Francisco + HouseSpecial / Portland
Client:
Airbnb
Title:
Airbnb Aircover
Category:
Animation / Single
Annual ID:
OS23_MI105M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Casting
Annual ID:
OS23_MI107M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BMF / Sydney + FINCH / Sydney + Atticus / Sydney
Client:
UNHCR
Title:
The Reluctant Shanty
Category:
Casting
Annual ID:
OS23_MI108M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Anomaly / Berlin
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Casting
Annual ID:
OS23_MI109M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + Anonymous Content / London
Client:
ITV
Title:
The Break Through
Category:
Casting
Annual ID:
OS23_MI110M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client:
what3words
Title:
Neighbours
Category:
Casting
Annual ID:
OS23_MI111M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R / London + STAMMA / London + Germaine Walker / London + Sticker Studios / London
Client:
STAMMA
Title:
It's How We Talk
Category:
Casting
Annual ID:
OS23_MI112M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Uncommon Creative Studio / London + O Positive + ITV / ITVX
Client:
ITV / ITVX
Title:
The Freshest - Smile
Category:
Casting
Annual ID:
OS23_MI113M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Casting
Annual ID:
OS23_MI114M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + FCB Africa / Cape Town
Client:
Western Cape Government
Title:
Hurt People, Hurt People.
Category:
Casting
Annual ID:
OS23_MI115M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Romance Films / Cape Town + Ogilvy South Africa
Client:
KFC
Title:
Anything for the Taste
Category:
Casting
Annual ID:
OS23_MI116M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles
Client:
Google Pixel
Title:
Young Love
Category:
Casting
Annual ID:
OS23_MI117M
