The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Craft / Writing
Non artificial Mexico
Agency: We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client: Burger King Category: Craft / Photography
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Craft / Printing & Production
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum Category: Craft / Illustration
The Five Great Mountains of China
Agency: Centre Design / Zhongshan
Client: Caobu Public Library Category: Craft / Typography
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref Category: Craft / Art Direction
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Writing
Ban private jets
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Greenpeace Category: Craft / Photography
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Craft / Photography
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo Category: Craft / Photography
Show us something we haven't seen.
Agency: BCW / New York + New York Festival Awards
Client: New York Festivals Category: Craft / Photography
Classic Monsters
Agency: the community / Miami + Project Gutenberg Literary Archive Foundation (PGLAF) / New York
Client: Project Gutenberg Literary Archive Foundation (PGLAF) Category: Craft / Illustration
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Typography
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Craft / Printing & Production
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation Category: Craft / Art Direction
Boysen Plants
Agency: TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client: Pacific Paint (Boysen) Philippines, Inc Category: Craft / Art Direction
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups Category: Craft / Art Direction
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Parental Control
Agency: VMLY&R South Africa / Johannesburg + Carat / Johannesburg
Client: Vodacom Category: Craft / Art Direction
Award:
2023 Print & Promotional Gold Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Annual ID:
OS23_PT008G
Award:
2023 Print & Promotional Gold Pencil
Agency:
We Believers / New York + Pickle Music / New York + America Filmworks / Bross al cuadrado + Da Ocho
Client:
Burger King
Title:
Non artificial Mexico
Category:
Craft / Photography
Annual ID:
OS23_PT009G
Award:
2023 Print & Promotional Gold Pencil
Agency:
Rethink + Penguin Random House / Toronto
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing & Production
Annual ID:
OS23_PT010G
Award:
2023 Print & Promotional Silver Pencil
Agency:
LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Annual ID:
OS23_PT016S
Award:
2023 Print & Promotional Silver Pencil
Agency:
Centre Design / Zhongshan
Client:
Caobu Public Library
Title:
The Five Great Mountains of China
Category:
Craft / Typography
Annual ID:
OS23_PT017S
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Annual ID:
OS23_PT023B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Steve / Paris
Client:
World Vision
Title:
Unshowable
Category:
Craft / Photography
Annual ID:
OS23_PT024B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
alma DDB / Miami + Change the Ref / Pompano Beach
Client:
Change the Ref
Title:
Guns Stats
Category:
Craft / Art Direction
Annual ID:
OS23_PT022B
Award:
2023 Print & Promotional Merit Award
Agency:
INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client:
Dyslexia Scotland
Title:
There's Nothing Comic About Dyslexia
Category:
Craft / Writing
Annual ID:
OS23_PT058M
Award:
2023 Print & Promotional Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Greenpeace
Title:
Ban private jets
Category:
Craft / Photography
Annual ID:
OS23_PT061M
Award:
2023 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client:
Activision
Title:
10 Years of Fun
Category:
Craft / Photography
Annual ID:
OS23_PT062M
Award:
2023 Print & Promotional Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Photography
Annual ID:
OS23_PT063M
Award:
2023 Print & Promotional Merit Award
Agency:
BCW / New York + New York Festival Awards
Client:
New York Festivals
Title:
Show us something we haven't seen.
Category:
Craft / Photography
Annual ID:
OS23_PT064M
Award:
2023 Print & Promotional Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Illustration
Annual ID:
OS23_PT059M
Award:
2023 Print & Promotional Merit Award
Agency:
the community / Miami + Project Gutenberg Literary Archive Foundation (PGLAF) / New York
Client:
Project Gutenberg Literary Archive Foundation (PGLAF)
Title:
Classic Monsters
Category:
Craft / Illustration
Annual ID:
OS23_PT060M
Award:
2023 Print & Promotional Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Typography
Annual ID:
OS23_PT065M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Typography
Annual ID:
OS23_PT066M
Award:
2023 Print & Promotional Merit Award
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Craft / Printing & Production
Annual ID:
OS23_PT067M
Award:
2023 Print & Promotional Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Annual ID:
OS23_PT051M
Award:
2023 Print & Promotional Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + Pacific Paint (Boysen) Phils / Manila
Client:
Pacific Paint (Boysen) Philippines, Inc
Title:
Boysen Plants
Category:
Craft / Art Direction
Annual ID:
OS23_PT052M
Award:
2023 Print & Promotional Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Annual ID:
OS23_PT053M
Award:
2023 Print & Promotional Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Burger King
Title:
Grill Lines
Category:
Craft / Art Direction
Annual ID:
OS23_PT054M
Award:
2023 Print & Promotional Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Annual ID:
OS23_PT055M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_PT056M