The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Low Budget
The Big Gay Donation
Agency: Uncommon Creative Studio / London + Annex Films / London
Client: Uncommon / Stonewall Category: Low Budget
Golden Dates
Agency: Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client: AMP Association for the Elderly Category: Low Budget
Play With Love
Agency: AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client: All Out Category: Low Budget
Others
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Low Budget
Award:
2023 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Low Budget
Annual ID:
OS23_BE083M
Award:
2023 Branded Entertainment Merit Award
Agency:
Uncommon Creative Studio / London + Annex Films / London
Client:
Uncommon / Stonewall
Title:
The Big Gay Donation
Category:
Low Budget
Annual ID:
OS23_BE084M
Award:
2023 Branded Entertainment Merit Award
Agency:
BETC / Paris + Heetch / Paris + Gum / Paris
Client:
Heetch
Title:
IĆ
Category:
Low Budget
Annual ID:
OS23_BE085M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett / Lisboa + Zenith Optimedia / Lisbon + Blanche Filmes / Lisbon + AMP Association for Elderly / Lisbon
Client:
AMP Association for the Elderly
Title:
Golden Dates
Category:
Low Budget
Annual ID:
OS23_BE086M
Award:
2023 Branded Entertainment Merit Award
Agency:
AlmapBBDO / São Paulo + UmStudio / São Paulo + Raw Audio / São Paulo
Client:
All Out
Title:
Play With Love
Category:
Low Budget
Annual ID:
OS23_BE087M