The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Audio Ad You Can See
Agency: VMLY&R Australia + Squeak E. Clean Studios
Client: Defence Force Recruiting - Navy Category: Custom Content
Corrido Of Duty
Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client: Activision / Call of Duty Category: Custom Content
Dr. Rick Will See You Now
Agency: Arnold Worldwide / Boston + Progressive Insurance
Client: Progressive Insurance Category: Custom Content
A Song For Every CMO - Cadillac
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Chase
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - CVS Health
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Indeed
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Intuit
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Kimberly-Clark
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Loreal
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
A Song For Every CMO - Wendys
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Custom Content
Award:
2023 Radio & Audio Merit Award
Agency:
VMLY&R Australia + Squeak E. Clean Studios
Client:
Defence Force Recruiting - Navy
Title:
The Audio Ad You Can See
Category:
Custom Content
Annual ID:
OS23_RA024M
Award:
2023 Radio & Audio Merit Award
Agency:
Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client:
Activision / Call of Duty
Title:
Corrido Of Duty
Category:
Custom Content
Annual ID:
OS23_RA025M
Award:
2023 Radio & Audio Merit Award
Agency:
Arnold Worldwide / Boston + Progressive Insurance
Client:
Progressive Insurance
Title:
Dr. Rick Will See You Now
Category:
Custom Content
Annual ID:
OS23_RA026M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Cadillac
Category:
Custom Content
Annual ID:
OS23_RA027M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Chase
Category:
Custom Content
Annual ID:
OS23_RA028M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - CVS Health
Category:
Custom Content
Annual ID:
OS23_RA029M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Indeed
Category:
Custom Content
Annual ID:
OS23_RA030M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Intuit
Category:
Custom Content
Annual ID:
OS23_RA031M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Kimberly-Clark
Category:
Custom Content
Annual ID:
OS23_RA032M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO - Loreal
Category:
Custom Content
Annual ID:
OS23_RA033M