The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Greatest
Agency: Apple / Cupertino + Trim at Cosmo Street
Client: Apple Category: Editing / Single
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Social Post / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Long Form Video / Single
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Long Form Video / Single
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike Category: Long Form Video / Single
The Rabbit Hole
Agency: SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles
Client: SOS International Category: Long Form Video / Single
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Long Form Video / Single
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
Rocky
Agency: neverland / London + Selected Works / London + MJZ / London
Client: Ladbrokes Category: Cinematography / Single
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Moving Image / Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Writing / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Apple / Cupertino + Trim at Cosmo Street
Client:
Apple
Title:
The Greatest
Category:
Editing / Single
Annual ID:
OS23_MI018S
Award:
2023 Social Media Silver Pencil
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Post / Single
Annual ID:
OS23_SM012S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Visual Effects / Single
Annual ID:
OS23_MI023S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Annual ID:
OS23_BE014S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Long Form Video / Single
Annual ID:
OS23_BE015S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Long Form Video / Single
Annual ID:
OS23_BE016S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles
Client:
SOS International
Title:
The Rabbit Hole
Category:
Long Form Video / Single
Annual ID:
OS23_BE017S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Long Form Video / Single
Annual ID:
OS23_BE018S
Award:
2023 Branded Entertainment Silver Pencil
Agency:
PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Annual ID:
OS23_BE019S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
neverland / London + Selected Works / London + MJZ / London
Client:
Ladbrokes
Title:
Rocky
Category:
Cinematography / Single
Annual ID:
OS23_MI019S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA
Title:
The Troll
Category:
Cinematography / Single
Annual ID:
OS23_MI020S
Award:
2023 Brand-Side / In-House Silver Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Action Mode
Category:
Video Content / Single
Annual ID:
OS23_BS009S
Award:
2023 Design Silver Pencil
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Moving Image / Single
Annual ID:
OS23_DE029S
Award:
2023 Moving Image Craft & Production Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Single
Annual ID:
OS23_MI017S