The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Editing / Single
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Billboards & Transit / Single
Only Protected for a moment
Agency: Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client: Transport Accident Commission Category: Visual Effects / Single
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple Category: Long Form Video / Single
The Gentle Giant
Agency: R/GA US
Client: Ad Council, Love Has No Labels Category: Long Form Video / Single
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD
Client: Apple Category: Full Length Video / Single
The World is a Gallery
Agency: AMVBBDO / London
Client: Bacardi Bombay Sapphire Category: Cinematography / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Cinematography / Single
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple Category: Video Content / Single
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Moving Image / Single
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple Category: Direction / Single
The Folded Newspaper
Agency: blanco / Tel Aviv
Client: LGBT Association Category: Newspaper / Single
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Newspaper / Single
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: P.O.P. & In-Store / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Editing / Single
Annual ID:
OS23_MI029B
Award:
2023 Out of Home Bronze Pencil
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH024B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Revolver / REDFERN + Clemenger BBDO + Blockhead / Sydney + Transport Accident Commission / Melbourne
Client:
Transport Accident Commission
Title:
Only Protected for a moment
Category:
Visual Effects / Single
Annual ID:
OS23_MI036B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Rethink + IKEA
Client:
IKEA
Title:
The Troll
Category:
Visual Effects / Single
Annual ID:
OS23_MI037B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Annual ID:
OS23_BE028B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Annual ID:
OS23_BE029B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
R/GA US
Client:
Ad Council, Love Has No Labels
Title:
The Gentle Giant
Category:
Long Form Video / Single
Annual ID:
OS23_BE030B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
TBWA\Media Arts Lab / Singapore + Apple + OMD
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Annual ID:
OS23_BE032B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
AMVBBDO / London
Client:
Bacardi Bombay Sapphire
Title:
The World is a Gallery
Category:
Cinematography / Single
Annual ID:
OS23_MI031B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Park Pictures LLC / New York
Client:
Apple
Title:
Chase
Category:
Cinematography / Single
Annual ID:
OS23_MI032B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Cinematography / Single
Annual ID:
OS23_MI033B
Award:
2023 Brand-Side / In-House Bronze Pencil
Agency:
Apple / Cupertino + Smuggler / Los Angeles
Client:
Apple
Title:
Escape From The Office
Category:
Video Content / Single
Annual ID:
OS23_BS010B
Award:
2023 Design Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Annual ID:
OS23_DE059B
Award:
2023 Moving Image Craft & Production Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client:
Apple
Title:
Share the Joy
Category:
Direction / Single
Annual ID:
OS23_MI027B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
blanco / Tel Aviv
Client:
LGBT Association
Title:
The Folded Newspaper
Category:
Newspaper / Single
Annual ID:
OS23_PT018B
Award:
2023 Print & Promotional Bronze Pencil
Agency:
Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client:
Reporters Without Borders Sweden
Title:
The Self Censoring Ad
Category:
Newspaper / Single
Annual ID:
OS23_PT019B