The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Editing / Single
THE GLITCH
Agency: BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client: Alzheimer Forschung Initiative e.V. Category: Editing / Single
It's How We Talk
Agency: VMLY&R / London + STAMMA / London + Nomad / London + Germaine Walker / London
Client: STAMMA Category: Editing / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Editing / Single
Immortal
Agency: Nimiopere Film Editorial / Toronto + Broken Heart Love Affair / Toronto + Scouts Honour / Toronto
Client: Royal Ontario Museum Category: Editing / Single
Independent Journalism for an Independent Life - Questlove
Agency: Cut+Run / New York + Droga5 / New York + division7
Client: The New York Times Category: Editing / Single
10 Years In Brooklyn
Agency: Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client: Brooklyn Nets Category: Editing / Single
Amani
Agency: Droga5 / New York + Meta + The Mill + Love Song
Client: Meta Category: Editing / Single
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client: GC Aesthetics Category: Social Post / Single
Leo-Kellogg 70
Agency: Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client: Kellogg's Canada Inc. Category: Short Form Video / Single
The Singularity BTS
Agency: Squarespace + Smuggler / Los Angeles
Client: Squarespace Category: Short Form Video / Single
McDonald’s Jingle Board - Berlin Philharmonic
Agency: Scholz & Friends
Client: McDonald’s Category: Billboards & Transit / Single
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Billboards & Transit / Single
Natural Billboard
Agency: Wieden+Kennedy / Portland + Sketch / Brighton
Client: Corona Category: Billboards & Transit / Single
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: Billboards & Transit / Single
The Reality Flag
Agency: VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client: Human Right's Campaign Category: Billboards & Transit / Single
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Long Form Video / Single
Meeting Again For The First Time.
Agency: UltraSuperNew / Tokyo
Client: SKYN Category: Long Form Video / Single
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Long Form Video / Single
Captain Olson
Agency: TBWA\ESPAÑA / Madrid
Client: Ronald McDonald Children's Foundation Category: Long Form Video / Single
Eat a Swede
Agency: McCann / Stockholm + McCann Worldgroup / London
Client: The Swedish Food Federation Category: Long Form Video / Single
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Long Form Video / Single
Osmosis
Agency: Gentle Cowboys / New York + Cut+Run / New York
Client: The Met / The Noguchi Museum / ArtCake Brooklyn Category: Long Form Video / Single
WOMAN Corp
Agency: Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client: ERA Coalition Category: Long Form Video / Single
Immortal
Agency: Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client: Royal Ontario Museum Category: Long Form Video / Single
Mrs. Hayes
Agency: division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client: Chevrolet Category: Long Form Video / Single
Naija Odyssey
Agency: Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client: WhatsApp Category: Long Form Video / Single
Shot on iPhone 13 Pro - Those That Follow
Agency: TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client: Apple Category: Full Length Video / Single
THE SHOW: California Love
Agency: PepsiCo’s In-House Content Studio / New York City
Client: Brand Pepsi Category: Full Length Video / Single
A Dream Delivered
Agency: Weber Shandwick / New York + OMD + The Content Collective
Client: Ancestry Category: Full Length Video / Single
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Social Media Post / Single
DRIFT MEETS DRONE
Agency: SIX INC. / Tokyo + Hakuhodo Inc. / Tokyo
Client: Toyota Motor Corporation Category: Cinematography / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Cinematography / Single
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Cinematography / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Cinematography / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Cinematography / Single
Mexico Manda
Agency: GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client: Corona Category: Cinematography / Single
Remember The Why
Agency: Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client: Adidas Category: Cinematography / Single
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Cinematography / Single
Amani
Agency: Droga5 / New York + Meta + Love Song + The Mill
Client: Meta Category: Cinematography / Single
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
G'day
Agency: M&C Saatchi / Sydney + FINCH / Sydney + The Editors / Sydney + Platige / Warsaw
Client: Tourism Australia Category: Animation / Single
#believeinchristmas
Agency: Zauberberg Productions GmbH / Berlin
Client: Erste Bank und Sparkasse Category: Animation / Single
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Editing / Single
Annual ID:
OS23_MI075M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
BBDO Group Germany GmbH / Duesseldorf + Alzheimer Forschung Initiative e.V. / Duesseldorf + Caviar Film / Mechelen + Frames Post Production
Client:
Alzheimer Forschung Initiative e.V.
Title:
THE GLITCH
Category:
Editing / Single
Annual ID:
OS23_MI076M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R / London + STAMMA / London + Nomad / London + Germaine Walker / London
Client:
STAMMA
Title:
It's How We Talk
Category:
Editing / Single
Annual ID:
OS23_MI077M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Editing / Single
Annual ID:
OS23_MI078M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
ESPN + Cosmo Street Editorial
Client:
ESPN
Title:
Fifty/50
Category:
Editing / Single
Annual ID:
OS23_MI079M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Nimiopere Film Editorial / Toronto + Broken Heart Love Affair / Toronto + Scouts Honour / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Editing / Single
Annual ID:
OS23_MI080M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Cut+Run / New York + Droga5 / New York + division7
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Editing / Single
Annual ID:
OS23_MI081M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Wieden+Kennedy / New York + De La Revolución + Arts Academy
Client:
Brooklyn Nets
Title:
10 Years In Brooklyn
Category:
Editing / Single
Annual ID:
OS23_MI082M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + The Mill + Love Song
Client:
Meta
Title:
Amani
Category:
Editing / Single
Annual ID:
OS23_MI083M
Award:
2023 Social Media Merit Award
Agency:
Clemenger BBDO
Client:
FightMND
Title:
I'm Neale Daniher
Category:
Social Post / Single
Annual ID:
OS23_SM049M
Award:
2023 Social Media Merit Award
Agency:
beX (creative agency of be sweet_.) / Madrid + BeSweet Films / Madrid + GC Aesthetics / Barcelona
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Post / Single
Annual ID:
OS23_SM050M
Award:
2023 Branded Entertainment Merit Award
Agency:
Droga5 / New York
Client:
Meta
Title:
Amani
Category:
Short Form Video / Single
Annual ID:
OS23_BE043M
Award:
2023 Branded Entertainment Merit Award
Agency:
Leo Burnett Canada / Toronto + Circle Productions / Toronto + Tonic DNA / Toronto + Outsider Editorial / Toronto
Client:
Kellogg's Canada Inc.
Title:
Leo-Kellogg 70
Category:
Short Form Video / Single
Annual ID:
OS23_BE044M
Award:
2023 Branded Entertainment Merit Award
Agency:
Squarespace + Smuggler / Los Angeles
Client:
Squarespace
Title:
The Singularity BTS
Category:
Short Form Video / Single
Annual ID:
OS23_BE045M
Award:
2023 Out of Home Merit Award
Agency:
Scholz & Friends
Client:
McDonald’s
Title:
McDonald’s Jingle Board - Berlin Philharmonic
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH043M
Award:
2023 Out of Home Merit Award
Agency:
Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client:
UAE Government Media Office
Title:
Empty Plates
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH044M
Award:
2023 Out of Home Merit Award
Agency:
Wieden+Kennedy / Portland + Sketch / Brighton
Client:
Corona
Title:
Natural Billboard
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH045M
Award:
2023 Out of Home Merit Award
Agency:
We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client:
Burger King
Title:
Burger Burger Burger Burger
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH046M
Award:
2023 Out of Home Merit Award
Agency:
VMLY&R / Chicago + Human Right's Campaign / Washington DC + Hogarth / Toronto + The Corner Shop / Los Angeles
Client:
Human Right's Campaign
Title:
The Reality Flag
Category:
Billboards & Transit / Single
Annual ID:
OS23_OH047M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Annual ID:
OS23_BE047M
Award:
2023 Branded Entertainment Merit Award
Agency:
UltraSuperNew / Tokyo
Client:
SKYN
Title:
Meeting Again For The First Time.
Category:
Long Form Video / Single
Annual ID:
OS23_BE048M
Award:
2023 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Annual ID:
OS23_BE049M
Award:
2023 Branded Entertainment Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Long Form Video / Single
Annual ID:
OS23_BE050M
Award:
2023 Branded Entertainment Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Ronald McDonald Children's Foundation
Title:
Captain Olson
Category:
Long Form Video / Single
Annual ID:
OS23_BE051M
Award:
2023 Branded Entertainment Merit Award
Agency:
McCann / Stockholm + McCann Worldgroup / London
Client:
The Swedish Food Federation
Title:
Eat a Swede
Category:
Long Form Video / Single
Annual ID:
OS23_BE052M
Award:
2023 Branded Entertainment Merit Award
Agency:
Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client:
PAWS NY
Title:
The Bridge
Category:
Long Form Video / Single
Annual ID:
OS23_BE053M
Award:
2023 Branded Entertainment Merit Award
Agency:
Gentle Cowboys / New York + Cut+Run / New York
Client:
The Met / The Noguchi Museum / ArtCake Brooklyn
Title:
Osmosis
Category:
Long Form Video / Single
Annual ID:
OS23_BE054M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy / California + Ogilvy / New York + Ogilvy / Chicago + Mackcut / New York
Client:
ERA Coalition
Title:
WOMAN Corp
Category:
Long Form Video / Single
Annual ID:
OS23_BE055M
Award:
2023 Branded Entertainment Merit Award
Agency:
Broken Heart Love Affair / Toronto + Royal Ontario Museum / Toronto + Scouts Honour / Toronto + Nimiopere Film Editorial / Toronto
Client:
Royal Ontario Museum
Title:
Immortal
Category:
Long Form Video / Single
Annual ID:
OS23_BE056M
Award:
2023 Branded Entertainment Merit Award
Agency:
division7 + Commonwealth//McCann / Detroit + AFX Creative + Cabin Edit
Client:
Chevrolet
Title:
Mrs. Hayes
Category:
Long Form Video / Single
Annual ID:
OS23_BE057M
Award:
2023 Branded Entertainment Merit Award
Agency:
Translation + WhatsApp / New York + LEDE / New York + Partizan / Los Angeles
Client:
WhatsApp
Title:
Naija Odyssey
Category:
Long Form Video / Single
Annual ID:
OS23_BE058M
Award:
2023 Branded Entertainment Merit Award
Agency:
TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client:
Apple
Title:
Shot on iPhone 13 Pro - Those That Follow
Category:
Full Length Video / Single
Annual ID:
OS23_BE059M
Award:
2023 Branded Entertainment Merit Award
Agency:
PepsiCo’s In-House Content Studio / New York City
Client:
Brand Pepsi
Title:
THE SHOW: California Love
Category:
Full Length Video / Single
Annual ID:
OS23_BE060M
Award:
2023 Branded Entertainment Merit Award
Agency:
Weber Shandwick / New York + OMD + The Content Collective
Client:
Ancestry
Title:
A Dream Delivered
Category:
Full Length Video / Single
Annual ID:
OS23_BE061M
Award:
2023 Direct Marketing Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Media Post / Single
Annual ID:
OS23_DM086M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SIX INC. / Tokyo + Hakuhodo Inc. / Tokyo
Client:
Toyota Motor Corporation
Title:
DRIFT MEETS DRONE
Category:
Cinematography / Single
Annual ID:
OS23_MI084M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Cinematography / Single
Annual ID:
OS23_MI085M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Cinematography / Single
Annual ID:
OS23_MI086M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Cinematography / Single
Annual ID:
OS23_MI087M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Cinematography / Single
Annual ID:
OS23_MI088M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Cinematography / Single
Annual ID:
OS23_MI089M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client:
Corona
Title:
Mexico Manda
Category:
Cinematography / Single
Annual ID:
OS23_MI090M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Cinematography / Single
Annual ID:
OS23_MI091M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Cinematography / Single
Annual ID:
OS23_MI092M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + Love Song + The Mill
Client:
Meta
Title:
Amani
Category:
Cinematography / Single
Annual ID:
OS23_MI093M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI094M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI095M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
M&C Saatchi / Sydney + FINCH / Sydney + The Editors / Sydney + Platige / Warsaw
Client:
Tourism Australia
Title:
G'day
Category:
Animation / Single
Annual ID:
OS23_MI102M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Zauberberg Productions GmbH / Berlin
Client:
Erste Bank und Sparkasse
Title:
#believeinchristmas
Category:
Animation / Single
Annual ID:
OS23_MI103M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
NOMINT
Client:
WWF
Title:
A Flammable Planet
Category:
Animation / Single
Annual ID:
OS23_MI104M
