The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Oatly in Paris
Agency: Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client: Oatly Category: Murals
Critics Welcome
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Just Date a Farmer
Agency: Rethink / New York + Kraft Heinz - Just Crack an Egg
Client: Kraft Heinz - Just Crack an Egg Category: Brand Partnerships
FitChix
Agency: VML Australia + Honest Eggs Co. + AIRBAG
Client: Honest Eggs Co. Category: Innovation / New Ideas in Out of Home
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum Category: Billboards & Transit / Series
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Billboards & Transit / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: Billboards & Transit / Series
Missing Chalices
Agency: DAVID / New York + Stella Artois / New York
Client: Stella Artois Category: Billboards & Transit / Series
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: P.O.P. & In-Store / Series
Proudly Second Best
Agency: DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client: Ikea Category: P.O.P. & In-Store / Series
Coors Lights Out
Agency: Rethink / Toronto + Coors Light
Client: Coors Light Category: Billboards & Transit / Single
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Experiential & Installations / Brand Installations
Award:
2024 Out of Home Gold Pencil
Agency:
Oatly Department of Mind Control / Malmö + Billups / London + Avenue / Paris
Client:
Oatly
Title:
Oatly in Paris
Category:
Murals
Annual ID:
OS24_OH008G
Award:
2024 Out of Home Gold Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Art Direction
Annual ID:
OS24_OH011G
Award:
2024 Out of Home Gold Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome
Category:
Craft / Writing
Annual ID:
OS24_OH012G
Award:
2024 Out of Home Gold Pencil
Agency:
Rethink / New York + Kraft Heinz - Just Crack an Egg
Client:
Kraft Heinz - Just Crack an Egg
Title:
Just Date a Farmer
Category:
Brand Partnerships
Annual ID:
OS24_OH010G
Award:
2024 Out of Home Gold Pencil
Agency:
VML Australia + Honest Eggs Co. + AIRBAG
Client:
Honest Eggs Co.
Title:
FitChix
Category:
Innovation / New Ideas in Out of Home
Annual ID:
OS24_OH013G
Award:
2024 Out of Home Gold Pencil
Agency:
LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH004G
Award:
2024 Out of Home Gold Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH005G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH006G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / New York + Stella Artois / New York
Client:
Stella Artois
Title:
Missing Chalices
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH007G
Award:
2024 Out of Home Gold Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH002G
Award:
2024 Out of Home Gold Pencil
Agency:
DAVID / Madrid + INGO / Hamburg + Ikea / Stockholm + Sal Gorda / Madrid
Client:
Ikea
Title:
Proudly Second Best
Category:
P.O.P. & In-Store / Series
Annual ID:
OS24_OH003G
Award:
2024 Out of Home Gold Pencil
Agency:
Rethink / Toronto + Coors Light
Client:
Coors Light
Title:
Coors Lights Out
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH001G