The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Innovation / Execution in Out of Home
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp Category: Innovation / Use of Media in Out of Home
iPager
Agency: DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client: Android Category: B2B Communications
PROMOS DE BARRIO
Agency: DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client: AB InBev / Cerveza Poker Category: B2B Communications
Capa vs. War
Agency: INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client: Robert Capa Contemporary Photography Center Category: Craft / Writing
Horror Codes
Agency: Rethink / New York + Uber Eats / New York
Client: Uber Eats Category: Brand Partnerships
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref Category: Billboards & Transit / Series
Love beats allergies
Agency: AMVBBDO / London
Client: Mars Petcare/Sheba Category: Billboards & Transit / Series
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk Category: Billboards & Transit / Series
0,0 Barriers
Agency: LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client: Heineken Category: Experiential & Installations / Experiential & Immersive
Extra Seats
Agency: Marcel / Paris + Goray / Paris + Betclic / Paris + Prodigious / Paris
Client: Betclic Category: Experiential & Installations / Experiential & Immersive
TableToGo
Agency: Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client: McDonald's Italy Category: Experiential & Installations / Experiential & Immersive
Critics Welcome - Triumph
Agency: Ogilvy / Chicago
Client: Chicago International Film Festival Category: Billboards & Transit / Single
Delivereasy Lawyers
Agency: Colenso BBDO / Auckland + Delivereasy / Wellington + MBM Wellington / Wellington
Client: Delivereasy Category: Billboards & Transit / Single
Georgina's Billboard Collection
Agency: DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client: Netflix Category: Billboards & Transit / Single
Guarded Bus Stop
Agency: AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client: Eletromidia Category: Out of Home for Good
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice Category: Experiential & Installations / Brand Installations
Award:
2024 Out of Home Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Annual ID:
OS24_OH041B
Award:
2024 Out of Home Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_OH042B
Award:
2024 Out of Home Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH046B
Award:
2024 Out of Home Bronze Pencil
Agency:
BBDO / New York
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS24_OH047B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / Miami + Masters & Savant / Blairgowrie + Baby Lion Media / Redondo Beach + Marmoset / Portland
Client:
Android
Title:
iPager
Category:
B2B Communications
Annual ID:
OS24_OH037B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / Bogotá + Draf-Line / Bogotá + Zenith / Bogotá + Tonka films / Bogotá
Client:
AB InBev / Cerveza Poker
Title:
PROMOS DE BARRIO
Category:
B2B Communications
Annual ID:
OS24_OH038B
Award:
2024 Out of Home Bronze Pencil
Agency:
INNOCEAN Berlin / Berlin + Robert Capa Contemporary Photography Center / Budapest + Havas Media Germany / Frankfurt am Main + Havas Media Italy / Milan
Client:
Robert Capa Contemporary Photography Center
Title:
Capa vs. War
Category:
Craft / Writing
Annual ID:
OS24_OH043B
Award:
2024 Out of Home Bronze Pencil
Agency:
DDB / Paris
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Writing
Annual ID:
OS24_OH044B
Award:
2024 Out of Home Bronze Pencil
Agency:
Rethink / New York + Uber Eats / New York
Client:
Uber Eats
Title:
Horror Codes
Category:
Brand Partnerships
Annual ID:
OS24_OH040B
Award:
2024 Out of Home Bronze Pencil
Agency:
alma DDB / Miami + Change the Ref + Not Normal Films
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH029B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / New York
Client:
Burger King
Title:
Late Breakfast
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH030B
Award:
2024 Out of Home Bronze Pencil
Agency:
AMVBBDO / London
Client:
Mars Petcare/Sheba
Title:
Love beats allergies
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH031B
Award:
2024 Out of Home Bronze Pencil
Agency:
MRM Chile / Santiago + NotCo / Santiago
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Billboards & Transit / Series
Annual ID:
OS24_OH032B
Award:
2024 Out of Home Bronze Pencil
Agency:
LePub Brazil / São Paulo + iProspect (Red Star) / São Paulo + Lema / São Paulo + Be 180 / São Paulo
Client:
Heineken
Title:
0,0 Barriers
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH034B
Award:
2024 Out of Home Bronze Pencil
Agency:
Marcel / Paris + Goray / Paris + Betclic / Paris + Prodigious / Paris
Client:
Betclic
Title:
Extra Seats
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH035B
Award:
2024 Out of Home Bronze Pencil
Agency:
Leo Burnett Italy / Milan + OMD / Milan + Fuse / Milan + The Family / Milan
Client:
McDonald's Italy
Title:
TableToGo
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS24_OH036B
Award:
2024 Out of Home Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What the Football
Category:
Craft / Typography
Annual ID:
OS24_OH045B
Award:
2024 Out of Home Bronze Pencil
Agency:
Ogilvy / Chicago
Client:
Chicago International Film Festival
Title:
Critics Welcome - Triumph
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH026B
Award:
2024 Out of Home Bronze Pencil
Agency:
Colenso BBDO / Auckland + Delivereasy / Wellington + MBM Wellington / Wellington
Client:
Delivereasy
Title:
Delivereasy Lawyers
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH027B
Award:
2024 Out of Home Bronze Pencil
Agency:
DAVID / Madrid + Netflix / Madrid + Wavemaker / Madrid + Sal Gorda / Madrid
Client:
Netflix
Title:
Georgina's Billboard Collection
Category:
Billboards & Transit / Single
Annual ID:
OS24_OH028B
Award:
2024 Out of Home Bronze Pencil
Agency:
AlmapBBDO + Eletromidia / São Paulo + Cine / São Paulo + Antfood Music & Sound Design / Sao Paulo
Client:
Eletromidia
Title:
Guarded Bus Stop
Category:
Out of Home for Good
Annual ID:
OS24_OH039B