The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Packaging / Sustainable
no grey
Agency: Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client: fiat Category: Business Transformation
Aid Aisle
Agency: Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client: FreshChoice Category: Experiential / Brand Installations
Twiggy Full Circle
Agency: EssenceMediacom / New York, NY + eBay / San José
Client: eBay Category: Brand Partnerships
ProtecTasbih
Agency: Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client: SAUDIA Category: Promotional Items
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop Category: Data Visualization / Static
The Healing Dice
Agency: The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client: Donate Life America Category: Gaming for Good
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Music Videos
WeTransfer & Jungle Collaboration
Agency: WeTransfer / Amsterdam
Client: WeTransfer & Jungle Category: Music Videos
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: TV, VOD, & Online / 61-90 Seconds - Single
BABY SCAN
Agency: adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client: MARMITE Category: Integrated / Omnichannel Campaign
Gingerbread Dread
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: Integrated / Omnichannel Campaign
Grimace's Birthday
Agency: Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client: McDonald's Category: Integrated / Omnichannel Campaign
H150 Anniversary
Agency: LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client: Heineken Category: Integrated / Omnichannel Campaign
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Social Post / Single Platform Series
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram Category: Social Post / Single Platform Series
Rush
Agency: Abby World / Stockholm + IQ Initiative / Stockholm
Client: IQ Initiative Category: Social Post / Single Platform Series
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Craft / Use of Technology
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Short Form Video / Single
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Innovation / Use of Media in Social Media
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila Category: Innovation / Use of Media in Social Media
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple Category: Film
Solo: There's Magic in All of Us
Agency: Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client: Montefiore Einstein Category: Film
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: Film
The iconic playlist
Agency: TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client: Mercedes-Benz France Category: Brand Partnerships
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama Category: Craft / Art Direction
The Square Meter
Agency: HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client: HORNBACH Baumarkt AG Category: Craft / Art Direction
A Train of Memories
Agency: SIX inc. / Tokyo + good design company / Tokyo
Client: Sotetsu Holdings Category: Production Design
can do decoded
Agency: SERVICEPLAN GERMANY / Munich
Client: Telefónica Germany / o2 Deutschland Category: Promotional / Booklets, Books & Brochures
The Congregation
Agency: Klick Health / Toronto + Halley Sound / São Paulo
Client: podHER Category: Craft / Art Direction
Originals
Agency: Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client: Adidas Category: Editing / Series
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Craft / Art Direction
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil Category: Craft / Art Direction
SHELLMET
Agency: TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client: Koushi Chemical Industry Co., Ltd. Category: Creative Effectiveness / CSR
Dove Let Her Grow
Agency: Edelman / Bangkok
Client: Unilever / Dove Category: Public Relations for Good
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Public Relations for Good
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Public Relations for Good
Translators
Agency: McCann Detroit + Weber Shandwick + Casanova//McCann
Client: U.S. Bank Category: Public Relations for Good
Winnie-The-Pooh: The Deforested Edition
Agency: TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client: Who Gives a Crap Category: Public Relations for Good
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Public Relations for Good
LIFE EXTENDING STICKERS
Agency: VML Colombia / Bogotá + Grey Colombia / Bogotá
Client: MAKRO COLOMBIA Category: Innovation / Execution in Out of Home
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: TV, VOD, & Online / Varying Length Series
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE Category: Events / In-Person
Award:
2024 Design Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Packaging / Sustainable
Annual ID:
OS24_DE036B
Award:
2024 Public Relations Bronze Pencil
Agency:
Leo Burnett Italy / Turin + Red Rose Production / Milan + Prodigious / Turin + Twister Film / Milan
Client:
fiat
Title:
no grey
Category:
Business Transformation
Annual ID:
OS24_PR023B
Award:
2024 Direct Marketing Bronze Pencil
Agency:
Dentsu Creative Aotearoa / Auckland + FreshChoice / Auckland + Riot Design / Auckland
Client:
FreshChoice
Title:
Aid Aisle
Category:
Experiential / Brand Installations
Annual ID:
OS24_DM032B
Award:
2024 Print & Promotional Bronze Pencil
Agency:
EssenceMediacom / New York, NY + eBay / San José
Client:
eBay
Title:
Twiggy Full Circle
Category:
Brand Partnerships
Annual ID:
OS24_PT024B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Visual Craft / Visual Effects
Annual ID:
OS24_IC012B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Leo Burnett KSA / Jeddah + Saatchi & Saatchi ME / Dubai
Client:
SAUDIA
Title:
ProtecTasbih
Category:
Promotional Items
Annual ID:
OS24_HW022B
Award:
2024 Creative Use of Data Bronze Pencil
Agency:
McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client:
Plant Drop
Title:
Smart Plants
Category:
Data Visualization / Static
Annual ID:
OS24_CU007B
Award:
2024 Gaming Bronze Pencil
Agency:
The Martin Agency + Donate Life America + Crux Scenica + SuperJoy
Client:
Donate Life America
Title:
The Healing Dice
Category:
Gaming for Good
Annual ID:
OS24_GA016B
Award:
2024 Interactive, Online & Mobile Bronze Pencil
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS24_IN021B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
The Monkeys Aotearoa / Auckland
Client:
ASB
Title:
Bagels by BENEE
Category:
Music Videos
Annual ID:
OS24_BE025B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Annual ID:
OS24_BE026B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
WeTransfer / Amsterdam
Client:
WeTransfer & Jungle
Title:
WeTransfer & Jungle Collaboration
Category:
Music Videos
Annual ID:
OS24_BE027B
Award:
2024 Film & Video Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI030B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG016B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Gingerbread Dread
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG017B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
Wieden+Kennedy / New York + Krool Toys + Golin + Publicis Media
Client:
McDonald's
Title:
Grimace's Birthday
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG018B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
LePub / Milan + Boomerang / Amsterdam + Prettybird / London + MassiveMusic / Amsterdam
Client:
Heineken
Title:
H150 Anniversary
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS24_IG019B
Award:
2024 Social Media Bronze Pencil
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM025B
Award:
2024 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM026B
Award:
2024 Social Media Bronze Pencil
Agency:
Abby World / Stockholm + IQ Initiative / Stockholm
Client:
IQ Initiative
Title:
Rush
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM027B
Award:
2024 Design Bronze Pencil
Agency:
SIX inc. / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
WILD MOMENT
Category:
Craft / Photography
Annual ID:
OS24_DE049B
Award:
2024 Integrated / Omnichannel Bronze Pencil
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Use of Technology
Annual ID:
OS24_IG024B
Award:
2024 Branded Entertainment Bronze Pencil
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Short Form Video / Single
Annual ID:
OS24_BE021B
Award:
2024 Social Media Bronze Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM042B
Award:
2024 Social Media Bronze Pencil
Agency:
FCB Canada / Toronto + Voilà / Toronto
Client:
Voila
Title:
Trending 2 Table
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM043B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client:
Apple
Title:
Another Birthday
Category:
Film
Annual ID:
OS24_HW023B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Alto New York + Montefiore Einstein / Bronx + SMUGGLER / New York
Client:
Montefiore Einstein
Title:
Solo: There's Magic in All of Us
Category:
Film
Annual ID:
OS24_HW024B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
Film
Annual ID:
OS24_HW025B
Award:
2024 Radio & Audio-First Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + team x (OMNICOM Group: Proximity / Boulogne-Billancourt + Radio Nova / Paris + Universal Music France / Paris
Client:
Mercedes-Benz France
Title:
The iconic playlist
Category:
Brand Partnerships
Annual ID:
OS24_RA011B
Award:
2024 Design Bronze Pencil
Agency:
Apple Marcom
Client:
Apple
Title:
Apple Vision Pro
Category:
Craft / Art Direction
Annual ID:
OS24_DE046B
Award:
2024 Design Bronze Pencil
Agency:
Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Craft / Art Direction
Annual ID:
OS24_DE047B
Award:
2024 Design Bronze Pencil
Agency:
HeimatTBWA\ Germany + Revolver / Sydney + Tony Petersen Film GmbH / Berlin
Client:
HORNBACH Baumarkt AG
Title:
The Square Meter
Category:
Craft / Art Direction
Annual ID:
OS24_DE048B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
SIX inc. / Tokyo + good design company / Tokyo
Client:
Sotetsu Holdings
Title:
A Train of Memories
Category:
Production Design
Annual ID:
OS24_MI047B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
NOMINT / London + WWF
Client:
WWF
Title:
Up In Smoke
Category:
Production Design
Annual ID:
OS24_MI048B
Award:
2024 Design Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
Telefónica Germany / o2 Deutschland
Title:
can do decoded
Category:
Promotional / Booklets, Books & Brochures
Annual ID:
OS24_DE034B
Award:
2024 Health & Wellness Bronze Pencil
Agency:
Klick Health / Toronto + Halley Sound / São Paulo
Client:
podHER
Title:
The Congregation
Category:
Craft / Art Direction
Annual ID:
OS24_HW028B
Award:
2024 Moving Image Craft & Production Bronze Pencil
Agency:
Cut+Run / The Quarry + Love Song + Johannes Leonardo / New York
Client:
Adidas
Title:
Originals
Category:
Editing / Series
Annual ID:
OS24_MI039B
Award:
2024 Out of Home Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
Craft / Art Direction
Annual ID:
OS24_OH041B
Award:
2024 Out of Home Bronze Pencil
Agency:
DM9 / São Paulo
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Annual ID:
OS24_OH042B
Award:
2024 Brand-Side / In-House Bronze Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Javier in Frame
Category:
Film & Video
Annual ID:
OS24_BS018B
Award:
2024 Creative Effectiveness Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + quantum Inc. / Tokyo + ROBOT COMMUNICATIONS INC. / Tokyo + KMCgroup / Tokyo
Client:
Koushi Chemical Industry Co., Ltd.
Title:
SHELLMET
Category:
Creative Effectiveness / CSR
Annual ID:
OS24_CE012B
Award:
2024 Public Relations Bronze Pencil
Agency:
Edelman / Bangkok
Client:
Unilever / Dove
Title:
Dove Let Her Grow
Category:
Public Relations for Good
Annual ID:
OS24_PR028B
Award:
2024 Public Relations Bronze Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Public Relations for Good
Annual ID:
OS24_PR029B
Award:
2024 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
Public Relations for Good
Annual ID:
OS24_PR030B
Award:
2024 Public Relations Bronze Pencil
Agency:
McCann Detroit + Weber Shandwick + Casanova//McCann
Client:
U.S. Bank
Title:
Translators
Category:
Public Relations for Good
Annual ID:
OS24_PR031B
Award:
2024 Public Relations Bronze Pencil
Agency:
TBWA\Melbourne + Eleven / Melbourne + Who Gives a Crap + Fanclub PR / London
Client:
Who Gives a Crap
Title:
Winnie-The-Pooh: The Deforested Edition
Category:
Public Relations for Good
Annual ID:
OS24_PR032B
Award:
2024 Public Relations Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Public Relations for Good
Annual ID:
OS24_PR033B
Award:
2024 Out of Home Bronze Pencil
Agency:
VML Colombia / Bogotá + Grey Colombia / Bogotá
Client:
MAKRO COLOMBIA
Title:
LIFE EXTENDING STICKERS
Category:
Innovation / Execution in Out of Home
Annual ID:
OS24_OH046B
Award:
2024 Film & Video Bronze Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI034B
Award:
2024 Experiential & Immersive Bronze Pencil
Agency:
adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client:
MARMITE
Title:
BABY SCAN
Category:
Events / In-Person
Annual ID:
OS24_EX026B
