The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
DOORDASH-ALL-THE-ADS
Agency: Superette, the Creative Studio at DoorDash / San Francisco + Wieden+Kennedy / Portland + Lord Danger + Modern Logic
Client: DoorDash Category: Brand-Side / External Agency Collaboration
Black-Owned Friday 2023
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Branded Content
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple Category: Brand Partnerships
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Online & Mobile
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Public Relations
WRAPPED OR IT DIDN’T HAPPEN
Agency: Spotify In-House / New York + Active Theory / New York City + Hornet / New York City + LFR Productions / New York
Client: Spotify Category: Creative Use of Data
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Apple Marcom + Smuggler
Client:
Apple
Title:
Relax: Tractor
Category:
Film & Video
Annual ID:
OS24_BS009S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Superette, the Creative Studio at DoorDash / San Francisco + Wieden+Kennedy / Portland + Lord Danger + Modern Logic
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Brand-Side / External Agency Collaboration
Annual ID:
OS24_BS012S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Black-Owned Friday 2023
Category:
Branded Content
Annual ID:
OS24_BS007S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Apple Marcom + Nike + EA SPORTS + English Premier League
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Annual ID:
OS24_BS013S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Online & Mobile
Annual ID:
OS24_BS010S
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Public Relations
Annual ID:
OS24_BS011S