The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Use of Data
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Visual Craft / Art Direction
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Technology / AI
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Use of Technology
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Audio Craft / Sound
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Visual Craft / Visual Effects
Annual ID:
OS24_IC012B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Use of Data
Annual ID:
OS24_IC009B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC010B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC011B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology / AI
Annual ID:
OS24_IC015B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Use of Technology
Annual ID:
OS24_IC014B