The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Best of Interactive & Mobile Craft
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Visual Craft / Visual Effects
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Creative Use of Data
The Artois Probability
Agency: GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client: AB InBev / Stella Artois Category: Creative Use of Data
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Technology
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics Category: UX / UI / User Experience / CX / DX
Cultural Avatars
Agency: Publicis Conseil / Paris
Client: Orange Category: Visual Craft / Art Direction
The Plastic Forecast
Agency: M&C Saatchi + Collider Studio
Client: Minderoo Foundation Category: Creative Use of Data
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Visual Craft / Art Direction
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Use of Technology / AI
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Use of Technology
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA Category: Audio Craft / Sound
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS Category: Innovation in Interactive & Mobile Craft
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Creative Use of Data
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes Category: Creative Use of Data
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry Category: Visual Craft / Art Direction
Short Life Stories
Agency: Bensimon Byrne / Toronto
Client: White Ribbon Category: Audio Craft / Music
Plug-Inn
Agency: Publicis Conseil / Paris
Client: Renault Category: Cross-Channel UX / UI / Digital / Physical
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America Category: Use of Technology
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna Category: Use of Technology
Award:
2024 Interactive & Mobile Craft Best of Discipline Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Best of Interactive & Mobile Craft
Annual ID:
OS24_IC000G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Visual Craft / Visual Effects
Annual ID:
OS24_IC005G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Annual ID:
OS24_IC003G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
GUT / Buenos Aires + AB Inbev / Stella Artois / Buenos Aires + Genosha / Buenos Aires + Ketama Collective / Buenos Aires
Client:
AB InBev / Stella Artois
Title:
The Artois Probability
Category:
Creative Use of Data
Annual ID:
OS24_IC004G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Annual ID:
OS24_IC001G
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
UX / UI / User Experience / CX / DX
Annual ID:
OS24_IC002G
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Cultural Avatars
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC007S
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
R/GA EMEA
Client:
Moncler
Title:
The Art of Explorers
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC008S
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
UX / UI / Interface Design
Annual ID:
OS24_IC006S
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Visual Craft / Visual Effects
Annual ID:
OS24_IC012B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
M&C Saatchi + Collider Studio
Client:
Minderoo Foundation
Title:
The Plastic Forecast
Category:
Creative Use of Data
Annual ID:
OS24_IC009B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC010B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC011B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology / AI
Annual ID:
OS24_IC015B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Use of Technology
Annual ID:
OS24_IC014B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Audio Craft / Sound
Annual ID:
OS24_IC013B
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation in Interactive & Mobile Craft
Annual ID:
OS24_IC027M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Annual ID:
OS24_IC018M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Dentsu Creative Canada + SkipTheDishes
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Creative Use of Data
Annual ID:
OS24_IC019M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client:
Gift of Life Marrow Registry
Title:
Save Someone
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC020M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
White Ribbon
Title:
Short Life Stories
Category:
Audio Craft / Music
Annual ID:
OS24_IC022M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Plug-Inn
Category:
Cross-Channel UX / UI / Digital / Physical
Annual ID:
OS24_IC017M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
FCB / Chicago + 456 Studios / Chicago
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Use of Technology
Annual ID:
OS24_IC024M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Use of Technology
Annual ID:
OS24_IC025M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Ogilvy / Hong Kong
Client:
Women Helping Women Asia
Title:
Undercover
Category:
Use of Technology
Annual ID:
OS24_IC026M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Promise / Johannesburg
Client:
PPS
Title:
Finding the Forgotten Graduate
Category:
Writing
Annual ID:
OS24_IC023M
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Visual Craft / Animation
Annual ID:
OS24_IC021M