The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Visual Craft / Visual Effects
Cultural Avatars
Agency: Publicis Conseil / Paris
Client: Orange Category: Visual Craft / Art Direction
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign Category: Visual Craft / Art Direction
Save Someone
Agency: adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client: Gift of Life Marrow Registry Category: Visual Craft / Art Direction
Award:
2024 Interactive & Mobile Craft Gold Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Visual Craft / Visual Effects
Annual ID:
OS24_IC005G
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
Publicis Conseil / Paris
Client:
Orange
Title:
Cultural Avatars
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC007S
Award:
2024 Interactive & Mobile Craft Silver Pencil
Agency:
R/GA EMEA
Client:
Moncler
Title:
The Art of Explorers
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC008S
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
Lusion Ltd / Bristol
Client:
Lusion
Title:
Lusion.co
Category:
Visual Craft / Visual Effects
Annual ID:
OS24_IC012B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC010B
Award:
2024 Interactive & Mobile Craft Bronze Pencil
Agency:
VML / New York
Client:
Oreo
Title:
OreoCodes
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC011B
Award:
2024 Interactive & Mobile Craft Merit Award
Agency:
adam&eveDDB New York + Gift of Life / New York + Unsaid Studio / New York City + Chromista / New York City
Client:
Gift of Life Marrow Registry
Title:
Save Someone
Category:
Visual Craft / Art Direction
Annual ID:
OS24_IC020M