The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Innovation / Use of Media in Social Media
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven Category: Influencer Marketing / Use of Celebrity
WoMen's football
Agency: Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client: Orange Category: Social Media for Good
Next to Stok'd
Agency: Angry Butterfly / Toronto + Nimble / Toronto
Client: Stok'd Category: Brand Partnerships
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: Influencer Marketing / Multi-Channel
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Social Post / Real-time Response
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Social Post / Real-time Response
InMySeat
Agency: BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client: UN Women France/Sistafund Category: Social Channel / Single Platform
THE UNNOTICEABLE WHOPPER
Agency: Buzzman / Paris
Client: BURGER KING FRANCE Category: Influencer Marketing / Single Channel
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Stunts & Activations
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Active Engagement / Call to Action
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas Category: Active Engagement / Call to Action
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Active Engagement / Call to Action
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Innovation / Use of Media in Social Media
Annual ID:
OS24_SM023S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative New York
Client:
7-Eleven
Title:
Always Open
Category:
Influencer Marketing / Use of Celebrity
Annual ID:
OS24_SM020S
Award:
2024 Social Media Silver Pencil
Agency:
Marcel / Paris + Les Artisans du Film / Paris + Prodigious / Paris
Client:
Orange
Title:
WoMen's football
Category:
Social Media for Good
Annual ID:
OS24_SM021S
Award:
2024 Social Media Silver Pencil
Agency:
Angry Butterfly / Toronto + Nimble / Toronto
Client:
Stok'd
Title:
Next to Stok'd
Category:
Brand Partnerships
Annual ID:
OS24_SM022S
Award:
2024 Social Media Silver Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
Influencer Marketing / Multi-Channel
Annual ID:
OS24_SM019S
Award:
2024 Social Media Silver Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM012S
Award:
2024 Social Media Silver Pencil
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM013S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative New York
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Social Post / Single
Annual ID:
OS24_SM011S
Award:
2024 Social Media Silver Pencil
Agency:
BETC Paris + Sistafund / Paris + UN Women France / Paris + General Pop / Paris
Client:
UN Women France/Sistafund
Title:
InMySeat
Category:
Social Channel / Single Platform
Annual ID:
OS24_SM010S
Award:
2024 Social Media Silver Pencil
Agency:
Buzzman / Paris
Client:
BURGER KING FRANCE
Title:
THE UNNOTICEABLE WHOPPER
Category:
Influencer Marketing / Single Channel
Annual ID:
OS24_SM018S
Award:
2024 Social Media Silver Pencil
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Stunts & Activations
Annual ID:
OS24_SM017S
Award:
2024 Social Media Silver Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM014S
Award:
2024 Social Media Silver Pencil
Agency:
FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client:
Adidas
Title:
Runner 321
Category:
Active Engagement / Call to Action
Annual ID:
OS24_SM015S