The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
DOORDASH-ALL-THE-ADS
Agency: Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client: DoorDash Category: Social Post / Real-time Response
Coors Lights Out
Agency: Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client: Coors Light Category: Social Post / Real-time Response
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook Category: Social Post / Real-time Response
I'm Dying Inside
Agency: Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client: Modibodi Category: Social Post / Single Platform Series
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram Category: Social Post / Single Platform Series
Rush
Agency: Abby World / Stockholm + IQ Initiative / Stockholm
Client: IQ Initiative Category: Social Post / Single Platform Series
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Social Post / Real-time Response
Left Me For Pretzels
Agency: Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client: Snyder's of Hanover Category: Social Post / Single Platform Series
Snoop Goes Smokeless
Agency: The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client: Solo Stove Category: Social Post / Multi-Platform Series
The Table Read
Agency: 72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client: National Football League Category: Social Post / Multi-Platform Series
Usher and Apple Music’s Halftime Confessions
Agency: Apple Marcom
Client: Apple Category: Social Post / Multi-Platform Series
#Congratsitsadad
Agency: Ogilvy UK / London + Ogilvy New York / New York
Client: Dove Men+Care Category: Social Post / Real-time Response
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove Category: Social Post / Real-time Response
Faces of the Future
Agency: VML Argentina
Client: Unilever Category: Social Post / Real-time Response
Fixed It
Agency: Courage / Toronto + KFC / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto
Client: KFC Category: Social Post / Real-time Response
Heinz Ketchup and Seemingly Ranch
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: Social Post / Real-time Response
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client: Durex Category: Social Post / Real-time Response
#FindTheKetchupBoatGuy
Agency: The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client: Kraft Heinz Category: Social Post / Single
Grimace's Birthday
Agency: Wieden+Kennedy / New York
Client: McDonald's Category: Social Post / Single
Award:
2024 Social Media Gold Pencil
Agency:
Wieden+Kennedy / Portland + Superette, the Creative Studio at DoorDash / San Francisco
Client:
DoorDash
Title:
DOORDASH-ALL-THE-ADS
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM001G
Award:
2024 Social Media Silver Pencil
Agency:
Rethink / Toronto + Coors Light + Molson Coors Beverage Company
Client:
Coors Light
Title:
Coors Lights Out
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM012S
Award:
2024 Social Media Silver Pencil
Agency:
Mojo Supermarket + Creative X, Meta + Facebook
Client:
Facebook
Title:
Yes, Couch!
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM013S
Award:
2024 Social Media Silver Pencil
Agency:
Dentsu Creative New York
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Social Post / Single
Annual ID:
OS24_SM011S
Award:
2024 Social Media Bronze Pencil
Agency:
Howatson+Company / Sydney + Finch / Sydney + Mosaic Music and Sound / Sydney
Client:
Modibodi
Title:
I'm Dying Inside
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM025B
Award:
2024 Social Media Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM026B
Award:
2024 Social Media Bronze Pencil
Agency:
Abby World / Stockholm + IQ Initiative / Stockholm
Client:
IQ Initiative
Title:
Rush
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM027B
Award:
2024 Social Media Bronze Pencil
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM028B
Award:
2024 Social Media Merit Award
Agency:
Saatchi & Saatchi + Campbell Snacks + Le Truc + Spark Foundry
Client:
Snyder's of Hanover
Title:
Left Me For Pretzels
Category:
Social Post / Single Platform Series
Annual ID:
OS24_SM051M
Award:
2024 Social Media Merit Award
Agency:
The Martin Agency + Even/Odd / Los Angeles, CA, USA
Client:
Solo Stove
Title:
Snoop Goes Smokeless
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM052M
Award:
2024 Social Media Merit Award
Agency:
72andSunny / Los Angeles + National Football League + Biscuit Filmworks
Client:
National Football League
Title:
The Table Read
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM053M
Award:
2024 Social Media Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
Usher and Apple Music’s Halftime Confessions
Category:
Social Post / Multi-Platform Series
Annual ID:
OS24_SM054M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy UK / London + Ogilvy New York / New York
Client:
Dove Men+Care
Title:
#Congratsitsadad
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM055M
Award:
2024 Social Media Merit Award
Agency:
Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM056M
Award:
2024 Social Media Merit Award
Agency:
VML Argentina
Client:
Unilever
Title:
Faces of the Future
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM057M
Award:
2024 Social Media Merit Award
Agency:
Courage / Toronto + KFC / Toronto + FUZE Reps / Toronto + Wavemaker / Toronto
Client:
KFC
Title:
Fixed It
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM058M
Award:
2024 Social Media Merit Award
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup and Seemingly Ranch
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM059M
Award:
2024 Social Media Merit Award
Agency:
MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client:
Durex
Title:
It's About Ducking Time
Category:
Social Post / Real-time Response
Annual ID:
OS24_SM060M
Award:
2024 Social Media Merit Award
Agency:
The Kitchen North America / Toronto + Kraft Heinz / Chicago + Publicis 57 / Chicago + Zeno Group / Chicago
Client:
Kraft Heinz
Title:
#FindTheKetchupBoatGuy
Category:
Social Post / Single
Annual ID:
OS24_SM049M