The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
LEGO Tuxedo Cat Launch
Agency: Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client: The LEGO Group Category: Social Post / Single Platform Series
Hey Jude
Agency: Johannes Leonardo / New York + Spindle / London + Barking Owl / New York + Blacksmith / New York
Client: adidas Category: Social Post / Single
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's Category: Social Post / Single
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Social Post / Real-time Response
Windows Break
Agency: Courage Inc. / Toronto + KitKat / Nestlé Canada / Toronto + Thrive Media / Toronto + Alter Ego / Toronto
Client: KitKat Category: Social Post / Real-time Response
Nutter Butter, You Good?
Agency: Dentsu Creative / New York
Client: Mondelēz International / Nutter Butter Category: Social Post / Single Platform Series
One Second Ads
Agency: Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client: Budweiser Category: Social Post / Single Platform Series
Back to Discount
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Aldi France Category: Social Post / Real-time Response
UnCrush
Agency: BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client: Samsung Electronics America Category: Social Post / Single
The Third Nipple
Agency: Droga5 New York, part of Accenture Song / New York + Perky / San Antonio
Client: Perky Category: Social Post / Single Platform Series
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Social Post / Real-time Response
For Every Slice of Sun
Agency: DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client: Corona Category: Social Post / Real-time Response
Award:
2025 Social Media Gold Pencil
Agency:
Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client:
The LEGO Group
Title:
LEGO Tuxedo Cat Launch
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM005G
Award:
2025 Social Media Gold Pencil
Agency:
Johannes Leonardo / New York + Spindle / London + Barking Owl / New York + Blacksmith / New York
Client:
adidas
Title:
Hey Jude
Category:
Social Post / Single
Annual ID:
OS25_SM003G
Award:
2025 Social Media Gold Pencil
Agency:
DDB Paris / Paris + McDonald's / Paris
Client:
McDonald's
Title:
Olympic Curry
Category:
Social Post / Single
Annual ID:
OS25_SM004G
Award:
2025 Social Media Silver Pencil
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM010S
Award:
2025 Social Media Silver Pencil
Agency:
Courage Inc. / Toronto + KitKat / Nestlé Canada / Toronto + Thrive Media / Toronto + Alter Ego / Toronto
Client:
KitKat
Title:
Windows Break
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM011S
Award:
2025 Social Media Bronze Pencil
Agency:
Dentsu Creative / New York
Client:
Mondelēz International / Nutter Butter
Title:
Nutter Butter, You Good?
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM018B
Award:
2025 Social Media Bronze Pencil
Agency:
Africa Creative / Sao Paulo + Budweiser / Sao Paulo
Client:
Budweiser
Title:
One Second Ads
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM019B
Award:
2025 Social Media Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Aldi France
Title:
Back to Discount
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM020B
Award:
2025 Social Media Bronze Pencil
Agency:
BBH USA / New York + Samsung Electronics America / Plano TX + Harbor Picture Company + No Face Studio
Client:
Samsung Electronics America
Title:
UnCrush
Category:
Social Post / Single
Annual ID:
OS25_SM017B
Award:
2025 Social Media Merit Award
Agency:
Droga5 New York, part of Accenture Song / New York + Perky / San Antonio
Client:
Perky
Title:
The Third Nipple
Category:
Social Post / Single Platform Series
Annual ID:
OS25_SM035M
Award:
2025 Social Media Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM036M
Award:
2025 Social Media Merit Award
Agency:
DAVID / Miami + Corona Brasil / Sao Paulo + Corona Global / New York + Corona Studios / New York
Client:
Corona
Title:
For Every Slice of Sun
Category:
Social Post / Real-time Response
Annual ID:
OS25_SM037M