The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple Category: TV, VOD, & Online / 61-90 Seconds - Single
Michael CeraVe
Agency: Ogilvy PR / New York
Client: CeraVe Category: TV, VOD, & Online / Varying Length Series
Bed Test
Agency: Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client: Visionworks Category: Innovation / Use of Media in Film
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: User-Generated Content (UGC)
The Sweet Truth
Agency: Brand David Communications / Mumbai
Client: Colgate Palmolive India Category: Film & Video for Good
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta Category: Film & Video for Good
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple Category: TV, VOD, & Online / Over 90 Seconds - Single
Dr. Rick
Agency: Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client: Progressive Insurance Category: TV, VOD, & Online / 30 Seconds and Under - Series
Heinz Ketchup Fraud
Agency: Rethink / Toronto + Kraft Heinz / Toronto
Client: Kraft Heinz Category: TV, VOD, & Online / 30 Seconds and Under - Series
IKEA SKIP ADS THAT SAVE TIME
Agency: Leo Burnett India / Mumbai + IKEA
Client: IKEA Category: TV, VOD, & Online / 30 Seconds and Under - Series
Relax, It's iPhone
Agency: Biscuit Filmworks + Apple Marcom
Client: Apple Category: TV, VOD, & Online / 30 Seconds and Under - Series
WE GAVE THE WORLD AN ORIGINAL
Agency: Johannes Leonardo / New York City + Monkey Films / Cape Town + Cut+Run / New York
Client: adidas Category: TV, VOD, & Online / Over 90 Seconds - Series
As Close as You Can Get – Concert
Agency: MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client: PRISM+ Category: TV, VOD, & Online / 31-60 Seconds - Single
Weather Anything
Agency: The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client: Macpac Category: TV, VOD, & Online / 31-60 Seconds - Single
More Reasons To Escape
Agency: Ogilvy Germany + German Rail / Berlin
Client: German Rail Category: Low Budget
Award:
2024 Film & Video Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client:
Apple
Title:
The Waiting Room
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Annual ID:
OS24_FI030B
Award:
2024 Film & Video Bronze Pencil
Agency:
Ogilvy PR / New York
Client:
CeraVe
Title:
Michael CeraVe
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS24_FI034B
Award:
2024 Film & Video Bronze Pencil
Agency:
Leo Burnett Chicago / Chicago + Visionworks / San Antonio + PXP Studios / Chicago
Client:
Visionworks
Title:
Bed Test
Category:
Innovation / Use of Media in Film
Annual ID:
OS24_FI039B
Award:
2024 Film & Video Bronze Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
The Cost of Beauty
Category:
User-Generated Content (UGC)
Annual ID:
OS24_FI036B
Award:
2024 Film & Video Bronze Pencil
Agency:
Brand David Communications / Mumbai
Client:
Colgate Palmolive India
Title:
The Sweet Truth
Category:
Film & Video for Good
Annual ID:
OS24_FI037B
Award:
2024 Film & Video Bronze Pencil
Agency:
Creative X, Meta + Modern Arts
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Film & Video for Good
Annual ID:
OS24_FI038B
Award:
2024 Film & Video Bronze Pencil
Agency:
Apple Marcom + O Positive
Client:
Apple
Title:
Album Cover
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI031B
Award:
2024 Film & Video Bronze Pencil
Agency:
Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client:
Apple
Title:
Mother Nature
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS24_FI032B
Award:
2024 Film & Video Bronze Pencil
Agency:
Arnold Worldwide / Boston + Progressive Insurance / Cleveland + Moxie Pictures / Los Angeles
Client:
Progressive Insurance
Title:
Dr. Rick
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI024B
Award:
2024 Film & Video Bronze Pencil
Agency:
Rethink / Toronto + Kraft Heinz / Toronto
Client:
Kraft Heinz
Title:
Heinz Ketchup Fraud
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI025B
Award:
2024 Film & Video Bronze Pencil
Agency:
Leo Burnett India / Mumbai + IKEA
Client:
IKEA
Title:
IKEA SKIP ADS THAT SAVE TIME
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI026B
Award:
2024 Film & Video Bronze Pencil
Agency:
Biscuit Filmworks + Apple Marcom
Client:
Apple
Title:
Relax, It's iPhone
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Annual ID:
OS24_FI027B
Award:
2024 Film & Video Bronze Pencil
Agency:
Johannes Leonardo / New York City + Monkey Films / Cape Town + Cut+Run / New York
Client:
adidas
Title:
WE GAVE THE WORLD AN ORIGINAL
Category:
TV, VOD, & Online / Over 90 Seconds - Series
Annual ID:
OS24_FI033B
Award:
2024 Film & Video Bronze Pencil
Agency:
MullenLowe Singapore / Singapore + Factory01 / Bangkok + thequietlab / Singapore
Client:
PRISM+
Title:
As Close as You Can Get – Concert
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI028B
Award:
2024 Film & Video Bronze Pencil
Agency:
The Monkeys, part of Accenture Song / Melbourne + Squeak E Clean Studios + Sweetshop
Client:
Macpac
Title:
Weather Anything
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Annual ID:
OS24_FI029B